Identifying Guest Issues in Advance With Social Listening Tools

Social listening can be an invaluable tool for hotels in identifying customer issues well in advance and prevent them from occurring at your hotel: 1. Identifying Customer Issues Real-Time Monitoring: By tracking social media platforms, review sites, and forums, hotels can identify real-time mentions of their brand, allowing them to quickly spot and address issues as they arise. Sentiment Analysis: […]

Benefits of Social Listening Tools for Modern Hoteliers

Social listening tools, such as Hootsuite, Buzzsumo, Awario and others, are vital for modern hoteliers for several reasons. They provide real-time insights into guest sentiments, market trends, and competitor activities, enabling hoteliers to make informed decisions and enhance their overall strategy. Here are key reasons why social listening tools are important for modern hoteliers: Understanding Guest Sentiments: Real-Time Feedback: Social […]

How Hoteliers Can Stay Updated About Latest Travel & Market Trends

Staying aware of and checking the latest travel and market trends is crucial for hoteliers to strategize effectively. Here are several ways to stay informed and adapt strategies accordingly: Industry Reports and Publications: Trade Journals and Magazines: Subscribe to industry publications like Hotel Management, Hospitality Net, and Travel + Leisure for the latest news and trends. Market Research Reports: Utilize […]

10 Benefits of Online Presence for Small & Boutique Hotels

Having a robust online presence is crucial for smaller and boutique hotels to compete effectively in the modern hospitality market. Here are ten benefits: Increased Visibility: Global Reach: An online presence allows smaller hotels to be discovered by potential guests from around the world, significantly expanding their market reach beyond the local area. 24/7 Accessibility: Your hotel is visible and […]

5 Essential Steps & Tips When Starting a New Hotel

Starting a new hotel is an exciting venture, but it requires careful planning and execution to ensure success. Here are five tips to help you get started: Focus on Guest Experience: Personalization: Offer personalized services to make guests feel special. This can include personalized welcome messages, tailored room amenities, or customized local recommendations. Customer Service: Train your staff to provide […]

Benefits of Free Marketing for Franchisee Hotels

When hotels join a reputed franchise brand, they usually get free marketing from the brand as part of the agreement. Free marketing can be highly beneficial for hotel franchisees, providing them with exposure and opportunities to attract guests without significant financial investment. Here are ten benefits of free marketing for hotel franchisees: Increased Visibility: Free marketing tactics such as social […]

Tips & Pointers for Hotels to Survive In Tough Conditions

Surviving tough conditions in the hotel industry requires resilience, adaptability, and strategic decision-making. Here are some tips and pointers for hotels to survive and even thrive when the going gets tough: Cost management Revenue diversification Flexible pricing strategies Direct bookings promotion Enhanced guest experience Adapted marketing tactics Employee training and support Agility and flexibility Technology investment Community engagement Strategic partnerships […]

Major Risks for Hotels Which Could Put Them Out of Business

Below are ten major risks that hotel may face which could potentially put them out of business if not managed carefully: Economic Downturns: Economic downturns can significantly impact the hospitality industry, leading to decreased travel demand and lower occupancy rates, which can directly affect a hotel’s revenue and profitability. Reputation Damage: Negative reviews, poor guest experiences, or incidents such as […]

Additional Services Hotels Can Provide Guests To Enhance Their Experience

Here are some additional services hotels can provide to satisfy guests and enhance their overall experience: Personalized concierge services: Offer tailored recommendations and assistance for dining reservations, sightseeing tours, transportation arrangements, and local experiences to help guests make the most of their stay. 24-hour room service: Provide round-the-clock room service for guests who prefer the convenience of dining in the […]

The Role of Culinary Delights in Hotel Guest Satisfaction

Culinary experiences engage all the senses, creating a multisensory symphony that resonates with guests on a profound level. Food serves as a gateway to culture, offering guests a taste of the destination’s heritage and traditions. Personalization is crucial in catering to guests’ unique preferences and dietary requirements. Customizable dining options showcase a commitment to guest-centric service and foster inclusivity. Ambivalence […]