How Hotels and Travel Companies Can Collaborate to Attract Bleisure Travelers

Collaborating effectively to target and attract bleisure travelers—those who combine business trips with leisure activities—can significantly enhance the offerings of both travel companies and hotels. Here are 7-10 tips or ideas for this collaboration: Customized Packages: Develop tailored packages that offer discounts on both business and leisure amenities. For example, create packages that include a certain number of business services […]

Bleisure Travel Is Not a Passing Fad – Why It Is Here to Stay

Bleisure travel, a blend of business and leisure travel, has gained popularity in recent years and shows no signs of fading away. Here are 20 reasons why bleisure travel is here to stay: Changing Work Culture: The rise of remote and flexible working arrangements allows employees to combine work and leisure more easily. Increased Travel Options: Many companies are adopting […]

How Hotels Can Entice Bleisure Travelers to Extend Their Trip – 12 Useful Tips

Here are 12 tips for hotels to entice guests to extend their bleisure (business + leisure) trips: Special Bleisure Packages: Create exclusive packages that combine business amenities (like meeting spaces and Wi-Fi) with leisure activities (like spa treatments or local tours) at a discounted rate. Flexible Check-Out Times: Offer flexible check-out options for guests who wish to extend their stay, […]

The Dos and Dont’s of Handling Bleisure Travel Guests

Bleisure travel—an exciting blend of business and leisure—has transformed the way people travel for work. As more professionals seek to balance work commitments with personal enjoyment, hospitality businesses must adapt to this unique demographic. Successfully managing bleisure travelers requires a nuanced approach. Here are some essential dos and don’ts to consider when handling bleisure travel guests. Do’s: 1. Do Understand […]

Characteristics of Bleisure Travel

Bleisure travel, which combines business and leisure elements, has several distinctive characteristics. Here are some of the main characteristics discussed in detail: Mix of Business and Leisure: Definition: Bleisure travel inherently involves blending business obligations with leisure activities. This means that after attending meetings or conferences, travelers extend their stay to explore the destination. Implication: This characteristic allows travelers to […]

What Are Bleisure Travelers Looking for

Bleisure travelers, who combine business and leisure during their trips, typically look for several key elements to enhance their experience: Unique Experiences: They seek opportunities to explore local culture, attractions, and cuisine. This can include tours, local events, and activities that showcase the destination’s uniqueness. Convenient Amenities: Access to business facilities, such as meeting rooms and reliable Wi-Fi, is essential. […]

The Importance of Bleisure Travel & Benefits for Smaller Hotels

Bleisure travel, which combines business trips with leisure activities, has become a significant trend in the hospitality industry. This shift is particularly important for small and medium-sized hotels, which can capitalize on the growing number of professionals seeking to blend work with relaxation. Here are several compelling reasons why bleisure travel is vital for hotels, along with the benefits specifically […]

How Inexperienced Hoteliers Without a Clear Business Plan Can Sabotage Their Success

Inexperienced hoteliers lacking a clear plan of action can face several challenges that may sabotage their business and lead to struggles. Here’s how the absence of a well-defined plan can negatively impact various aspects of a hotel’s operations: 1. Financial Instability Budget Mismanagement: Without a clear financial plan, hoteliers may overspend on initial investments and operating costs. This can lead […]

High Quality Content Ideas for Hotels Through Social Listening

Social listening can be an excellent source of inspiration for creating highly relevant and engaging content for hotels. By closely monitoring what guests and potential customers are saying, hotels can tailor their content to meet their audience’s interests, needs, and preferences. Here’s how social listening can provide valuable content ideas: 1. Identifying Guest Interests and Preferences Popular Amenities and Services: […]

Google Alerts: A Great Free Tool for Hotels to Monitor the Market

Google Alerts can be a free and effective way for hotels to track their brand mentions and perform social listening. Here’s how hotels can leverage Google Alerts for these purposes: 1. Setting Up Google Alerts Create Alerts: Go to Google Alerts and enter the terms you want to track, such as your hotel’s name, key services, or specific locations. Customize […]