This is second part of our series on the important reasons to start a travel blog. You can stand out from the crowd. With innumerable travel blogs out there, starting one in 2023 may seem overwhelming. However, there are avenues that are unexplored, styles that are unfamiliar, destinations that are new, paths that are untrodden and details that have been […]
We all must have heard from people and read online that blogging is dead and yet, year after year, we have so many blogs coming up and doing well too. That suggests blogging is quite alive, and kicking! In the matter of traveling, is 2023 a good year to start a travel blog? We think it is – and here are […]
Ways in which Hotels can Leverage Travel Influencers to Promote their Property Influencer Marketing is quite IN, if one is in the know. We might as well ask Marriott. Marriott Hotels frequently shares content from travel influencers who have stayed at their properties on Instagram. In one such post, they featured a photo from travel influencer Paulina Perrucci to showcase […]
This is a continuation of our series. You can find part 1 here – Influencer marketing for your hotel Finding the Right Influencers One needs to be clear on the motive of the campaign – whether it is to promote property and drive sales or drive traffic to website. Once the motive is clear the search for getting the right […]
When traveling, boutique hotels are among the greatest locations to stay. When you like your own space, don’t want to remain in a dorm, or don’t have the means to spend on 5-star hotels, it’s the ideal option to stop over. Boutique hotels can be considered somewhere in the middle between 5-star hotels and small-scale hotels, providing excellent facilities at […]
Various marketing ideas provide the groundwork for a strong and profitable boutique hotel. As a small hotel owner, it may be difficult to build your company’s identity amid the large names in the hospitality sector. Although it requires a lot of patience and commitment, the benefits of providing passengers with a one-of-a-kind experience will pay off. Smaller hotels often use […]
Whether you’ve been operating your small hotel company for a while or you’re just starting, developing a hotel business plan is always a smart idea. A plan provides a firm basis for your company and may be utilized as a roadmap for future profitability and success. Why do you need a boutique hotel business plan? You should have a […]
Boutique hotels are among the most lucrative businesses. However, when it comes to developing marketing and operational plans, a different strategy is required. Boutique hotels have a higher RevPar than standard hotels, making them an extremely successful business. According to IBIS, the overall market size of boutique hotels in the United States is around $23.2 billion. With approximately 4,487 boutique […]
The hotel sector has a fantastic chance to attract high-quality customers. You can’t be a hotel manager, owner, or revenue management without being aware of the importance of seasonality. The tremendous demand and swarms of visitors that characterize the peak season are, without a question, the finest time of year for hotel owners. In addition, it is not hard to […]
The start of a new year is a great opportunity for a new beginning. How about the quality of your hotel’s online presence then? Changes in the digital world occur rapidly. Conventional wisdom is that hotels should update their websites every two to three years (on top of minor annual updates). Changes to search engine optimization, functionality, and industry standards […]
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