Marketing Effectiveness Of Hotels Having Unique Identity and Strong Personality

Marketing Effectiveness Of Hotels Having Unique Identity and Strong Personality

In today’s competitive hospitality industry, a hotel’s marketing success depends less on simply listing rooms online and more on creating a strong, recognizable brand personality, and not just a generic ...

How a Strong Hotel Brand Identity Shapes First Impressions and Emotional Connections

How a Strong Hotel Brand Identity Shapes First Impressions and Emotional Connections

In the hospitality industry, first impressions and emotional connections are often the deciding factors in whether a guest will book, enjoy, and return to your hotel. While amenities, location, and ...

How Hotels with a Unique Brand Identity Can Charge Premium Rates Through Perceived Value

How Hotels with a Unique Brand Identity Can Charge Premium Rates Through Perceived Value

In today’s competitive hospitality market, rooms alone no longer sell themselves. Travelers are no longer satisfied with just a bed, bathroom, and breakfast — they seek experiences that resonate emotionally, ...

Blog

How Hotels Can Evaluate Brand Support Before Joining A Franchise

Evaluating brand support is a crucial aspect for hotels considering joining a particular brand. Here are several ways hotels can assess brand support before making a commitment: Request Detailed Information: Ask the franchisor for comprehensive information about the support services they offer. This should include details about training programs, marketing support, operational assistance, and ongoing support. Talk to Existing Franchisees: […]

Stay Express Hotel Franchise 0 2 min read

Tips for Hotels to Choose Right Franchising Brand

Choosing the right franchisor brand is a critical decision that can significantly impact the success of a hotel. Here are 10 tips for hotels to consider when selecting a franchisor brand: Thoroughly Research the Brand: Investigate the franchisor’s reputation, track record, and performance in the industry. Look for reviews from existing franchisees and assess the brand’s overall standing in the […]

Hotel Tips 0 1 min read

Good Vs Bad Hotel Brands In Hospitality Franchising Industry

Here are 20 differences between a good hotel franchisor brand and a bad one: Transparency: Good: Provides clear and transparent information about fees, obligations, and expectations. Bad: Withholds crucial information, leading to surprises and misunderstandings. Support and Training: Good: Offers comprehensive training programs and ongoing support to help franchisees succeed. Bad: Provides inadequate or minimal training, leaving franchisees ill-equipped to […]

Hotel Success 0 2 min read

Exploitative Practices Brands Use In Hotel Franchising Industry

Below is a list of 25 potentially exploitative practices that some franchisors or brands might use in the hotel franchising industry: Excessive Franchise Fees: Imposing high initial franchise fees and ongoing royalty payments that disproportionately burden franchisees. Unreasonable Renewal Fees: Charging exorbitant fees when franchise agreements come up for renewal. Mandatory Exclusive Suppliers: Requiring franchisees to purchase goods and services […]

Hospitality Industry 0 2 min read

Exploitation In Hotel Franchising Industry – Imposing Unreasonable Standards

Franchisors in the hotel industry may exploit franchisees by imposing overly stringent or unreasonable operating standards. While franchise agreements typically include certain standards to maintain brand consistency and quality, there are cases where these requirements become burdensome or disproportionate. Here are ways in which franchisors may exploit hotels through such standards: Excessive Costs: Franchisors may mandate specific equipment, amenities, or […]

Stay Express Hotel Franchise 0 1 min read

What is Predatory Pricing In the Hotel Franchising Industry

Predatory pricing in the hotel franchising industry refers to a strategy where a dominant hotel franchisor deliberately sets its prices for franchise fees, services, or other related charges at an artificially low level. The primary goal of predatory pricing is to drive competitors, especially smaller or newer franchises, out of the market. Once these competitors are weakened or forced out, […]

Hospitality Industry 0 1 min read

Difficulties for Small Hotels To Survive in Intensely Competitive Hospitality Industry

Surviving in the hotel industry as a small, inexperienced hotel without a significant budget can be particularly challenging. Several factors contribute to the difficulties small hotels may face: Intense Competition: Market Saturation: In many locations, the hotel industry can be oversaturated, leading to intense competition. Large hotel chains and established brands may dominate the market, making it challenging for small […]

Hotel Success 0 2 min read

List of Malpractices Within the Hotel Franchising Industry

While malpractices can vary, here is a list of 25 potential malpractices that may occur in the hospitality franchising industry: Hidden Fees: Franchisors may introduce undisclosed fees or charges, leading to unexpected financial burdens for franchisees. Unfair Fee Increases: Franchisors might implement excessive and unjustified increases in royalty fees, marketing fees, or other charges. Predatory Pricing: Franchisors may force franchisees […]

Hospitality Industry 0 2 min read

Franchisee Hotel Exploitation by Big Brands – Forcing Them to Buy from Selected Vendors

Exploitation of franchisee hotels by forcing them to buy from specific vendors for the benefit of the brand is a serious concern in the franchise industry. Here are some ways in which this exploitation can occur: Tied Supplier Agreements: Franchisors may enter into exclusive agreements with specific suppliers and require franchisees to purchase goods and services only from these suppliers. […]

Hospitality Industry 0 1 min read

Conflict of Interest Between Hotel Brands and Franchisees Explained

A conflict of interest in hotel franchising arises when the interests of the franchisor (the brand owner) and the franchisee (the individual or entity operating the hotel under the brand) diverge or potentially clash. Here are several aspects of conflict of interest in hotel franchising: Fee Structure: Franchisors typically charge various fees, including initial franchise fees, ongoing royalties, and marketing […]

Hospitality Industry 0 1 min read

About Stay Express

Need An SBA Approved Brand For Your Hotel?
Stay Express Is Increasing Hoteliers Net Operating Income (NOI) By $20,000 To $200,000

Looking To Save Money?
We’ve Got The Deal For You. Visit JoinStayExpress.com