5 Essential Keys to Success in Hotel Business
If you want your hotel to be successful in the long run you have to keep the following critical factors into consideration. The success of a hotel can heavily depend on how you implement these key factors.
1. Customer Service
2. Cost Control
3. Hiring Good People
4. Use of Technology
5. Marketing
1. Customer Service:
This is one of the most important part of the hotel business. The front desk worker is like a gatekeeper to the hotel. The front desk staff provides the first and last impression to the customer. So you need to make sure you employ the best people for this work. Front desk have to be knowledgeable, courteous, polite, friendly, cheerful, and able to resolve conflicts with grace and calmness.
2. Cost Control:
Managing the hotel’s costs is a critical factor which can determine the success or failure of a hotel. If the hotel can control its costs and save money, that money can be utilized for renovation and improvement of the hotel, which in turn can improve guest’s experience and satisfaction. However costs cannot be cut down at the expense of quality. So management has to find ways of cost control while maintaining high quality and service levels.
3. Hiring good people
We have already stressed the importance of knowledgeable and courteous front desk staff. Similarly the hotel needs good workers in each and every department – people who are skilled, knowledgeable in their assigned work and who fulfil their responsibilities in a professional manner. So make sure you hire good workers even if you have to pay them more.
4. Use of Technology
This is also on of the most important keys to success in hotel business. Use technology to your advantage in order to improve hotel operations and provide better service to guests. Allow the option for people to book rooms online by implementing a booking engine on the website. Use a PMS to maintain record of guest’s preferences so that you can provide customized service to them as per their previous preferences. With proper use technology you can take your hotel’s service levels to the next stage.
5. Marketing
Marketing would be an essential part of any business. Hotels need to upgrade the traditional ways of marketing by adding online marketing techniques in their arsenal. Online marketing is proving to be much more effective, cheaper and better than other older methods. You are able to reach larger number of people and get better returns on your investments with online marketing. You need not leave off the traditional advertising methods completely but certainly need to incorporate online marketing and allocate a decent budget for it.