Why Should Hotels Translate and Localize Their Website
Why Web Translations are so important? Assume you have a prospective guest who wants to book our hotel for a future holiday. They’d conduct their research and finally book it online. Direct web booking account for 67% of all hotel reservations (as of 2019). That’s excellent news since you already have a beautiful website with an easy-to-use interface and fantastic photographs and videos of your hotel. Except that your entire website is still in English.
According to consumer studies, 75% of buyers will only buy in their native language. As a result, if you just have an English-language website, you are missing revenue from a big number of prospective clients who do not understand English.
This, combined with increasing rivalry with each season and the ongoing endeavor to acquire new clients from a broader reach, maybe a solid cause to seriously consider hiring specialists to help you with your website translations.
If you still believe the investment is not worthwhile, let us show you some major reasons why it is worth investing in expanding your foreign consumer base.
Stay Ahead Of The Competition By Promoting Direct Bookings:
- The entire essence of the hotel and hospitality sector is to serve a diverse range of individuals, which can only be accomplished effectively if the content is available in many languages.
- Customers are also more likely to spend more time looking through your website content and making bookings if they know exactly what they’re paying for.
- You risk losing money from the 75 percent of the world’s population that does not speak or read English if you do not use translations.
Enhance Your Digital Presence / Get Google Searched:
- Translations will improve your SEO by increasing your company’s rating on Search Engine Results Pages (SERPS) when hotels are searched in languages other than English.
- Using keywords from other languages can increase the exposure of your website – and high visibility on search engines is critical when recruiting new foreign consumers.
Fewer Lull Seasons Because Of International Clients:
- For hotels, low and high seasons are the norm. Low seasons can be offset with a worldwide client base because various nations have distinct holiday seasons.
- While most European nations experience a pause in October, Chinese visitors enjoy their 7-day National Day Golden Week holiday, which they often use for long-distance foreign travel.
- With website translations tailored to these overseas clients, your increased reach may mean more revenue during what was previously considered the off-season – and a healthier business consequently.
Providing The Best Possible User Experience:
- A professionally-translated website adds a personal touch and familiarity with your brand, as well as considerably higher convenience of use when little but significant data, such as special offers and pricing, are displayed in your client’s local currency.
- Such details attract overseas clients to book straight through your website.