Using Influencers to Market Your Hotel – Part I
Ways in which Hotels can Leverage Travel Influencers to Promote their Property
Influencer Marketing is quite IN, if one is in the know. We might as well ask Marriott.
Marriott Hotels frequently shares content from travel influencers who have stayed at their properties on Instagram. In one such post, they featured a photo from travel influencer Paulina Perrucci to showcase their Fiji property.
Promoting a property through social media influencers by way of endorsements or recommendations can get the hotel get noticed by potential guests who might not have knowledge about the existence of the property. And this is what Influencer Marketing is all about
Why Choose Influencers to Campaign for your Hotel?
Social Media Influencers take their game seriously. They haven’t come to where they are in a short time. Rather, it took them years to build their reputation, to connect with their audience, to familiarise the name of their channel, to consistently produce exceptional content to the point where some viewers visit their channel on a daily basis.
Influencers connect with their viewers like how a friend would connect with another, sharing their little joys with them and their not-so-happy moments. They give them frank reviews, unbox before them the newest products and services in the market, and they talk with them about issues that are personal and oftentimes taboo. Influencers are down-to-earth and relatable. In return, what they get from their audience is love, unsurpassable loyalty and totally engaged following!
For all the above reasons, if influencers were to campaign for you, you can certainly expect a tremendous boost in your business – in a very cost-effective way.
What more, most of them take great pictures!
What can Hoteliers Expect on Partnering with Influencers?
If things go right, hotels can reach a bigger audience, generate more leads and build brand awareness and credibility and even get a boost in bookings.
Where do Influencers Connect with their Audience?
Influencers utilize diverse platforms to expand their reach such as blogs, YouTube, and social media platforms like Instagram, Twitter, Facebook, and TikTok.
Based on the number of followers they are categorised loosely as mega, macro, mid-tier, micro and nano-influencers.
Continue reading the next part of this article here – Using Social Media Influencers to Market Your Hotel Property