Powerful Twitter Marketing Tips for Hotels – Part I
Twitter is a powerful social networking tool and search engine for getting latest information about any topic in any industry. Whether you are looking for the latest global news or updates on the companies and businesses you care about – Twitter is the ideal place to go.
Marketing on Twitter can be beneficial to increase brand awareness, gain more followers, promote conversions, increase engagement and achieve much more.
Twitter is a platform which makes it super easy to distribute content. And, you have an average of 300+ million monthly users globally to share the content you publish on Twitter. So let’s jump in and have some fun promoting our hotel business on this amazing platform!
This post can become quite long so we are dividing it into parts for your convenience.
Amazing Twitter Marketing Tips and Tricks for Business
- Create a username that will brand your business
Make sure your Twitter @ name is associated with your hotel brand, as it will help others remember who you are.
- Post a little more often
Twitter is very distinct from other social media outlets in that you are encouraged to post frequently. Average life of tweets is said to be roughly about 18 minutes old, so the many times you post, the better chance your business has of performing well on Twitter.
It is suggested that you should post on Twitter at least 5 times a day, but if you can post 20 times a day, it’s usually even better.
- Pin tweets that are most important to your business
If you have a webinar, program, squeeze page presentation, discount code, etc., tweet about it and pin it to the top of your profile for more visibility.
- Customize and brand your profile
When someone sees your company’s Twitter profile, you want them to automatically know it’s yours. This means you can customize and brand your Twitter profile with your logo, colors, and other recognizable and memorable details that you want to include.
- Follow people in your industry
If you want to connect with the top people in your industry, follow them. If you start following them, they will probably follow you.
- Find your keywords
Use Google’s Keyword Tool (called Keyword Planner as of August 26) to find keywords related to your market and industry as well as keywords related to the topic you are tweeting about. It is better to know what keywords and hashtags are popular so that you can use them in your tweets to gain more exposure.
- Engage with your audience
Twitter is a platform that enables you to connect with your readers in a quick and easy way, and it can be extremely useful for promoting engagement and activity in your business. Make the best use of it.