Luxury Market Can Rise Exponentially – Are Hotels Targeting This Segment?
The luxury markets have evolved, and travel advisers must adapt to meet the needs of their most affluent clientele.
Angie Licea, President of Global Travel Collection, a premium branch of Internova Travel Group, stated following the group’s convention in October that the brightest luxury travel consultants are getting even smarter.
During the covid shutdown, those agents studied new products, niches and strategies to promote remarkable experiences.
According to Maza, Travel consultants must approach luxury clients with a new level of customization. “Everything has been enhanced, customized, and amplified.” People want to be in their little worlds, with their photographer, safari, and experiences.
People enjoy the privacy, undisturbed time with friends and family, and the convenience of being able to quickly venture out into the town. As the vaccine for children and boosters for adults become more widely available, luxury travellers are returning to Europe, Cruises, and small-group experiences, such as African safaris with less than 20 people.
So, what are the new luxury travel trends? What aspects of luxury hospitality are most important in attracting and retaining customers?
Safe Travel:
Luxury Travellers will increasingly select their destination based on perceived safety and vaccination. Luxury villas with private pools are in high demand as far as lodging is concerned.
Members of luxury travellers businesses should promote safety precautions prominently on their websites, with further assurance supplied in the booking confirmation.
Travel Flexibility:
People are looking for premium brands that are flexible and have a can-do attitude.
Travellers who are concerned about constantly shifting government travel requirements will be reassured by the no-fee cancellation policy. Most travellers’ wish lists include early check-in and late check-out if possible. Flexible itineraries are likewise in high demand.
Personalized & Exclusive Tours:
An increasing number of guests are opting for tours, all this relates to their desire to learn about the country they’re visiting. The most popular tours are those that are suitable for families.
Cultural events, as well as wellness experiences, are in high demand. These trips will appeal to affluent travellers. A noteworthy example is the Rome Skip-the-Line Sistine Chapel, Vatican, and St. Peter Basilica Tour.
Wow, Factor:
Affluent travellers want to stay in accommodations that are superior to their own homes. This, of course, includes amenities such as private pools and saunas.
It also has elements like geometric tiled flooring, chairs suspended from ceilings, and a plethora of hanging plants, thanks to Instagram.
For sharing on social media, Stay in an ice hotel in Sweden, an underwater villa in the Maldives, or a treehouse in Thailand for genuinely amazing settings.
Hidden Treasures:
Indeed, classic places like Paris, Venice, Santorini, and Las Vegas continue to be incredibly popular. Many luxury buyers, on the other hand, are looking for areas that are off the usual road.
Near the majority of popular destinations, you can discover an uncrowded alternative. The lovely island of Ischia, Amalfi Coast and Capri. Montenegro is a more laid-back alternative than Croatia, yet it offers some spectacular scenery and adrenaline-pumping activities.