Hotel Marketing
Improve Hotel Revenue With Local Staycationers

Improve Hotel Revenue With Local Staycationers

Every hotel owner and host must consider how to enhance revenue and profit without going overboard. When you’re engrossed in day-to-day operations, it’s difficult to see the larger picture, and finding the appropriate insights might be challenging. While there are several methods to enhance your hotel revenue based on the demands of your business, here is one method for increasing revenue with local staycationers.

Connect With Local Businesses:

Analyze local companies to see who can benefit from a co-marketing relationship. Small travel companies, tour operators, conference centers, colleges, and other groups can all suggest your hotel. See if you can work out an arrangement in which they suggest your business in exchange for a referral bonus.

Hotel Offers:

Significantly enhance the deal offers at your accommodation You can, for example, promote collaborations with local tour operators and offer add-ons. Co-creating creative packages with your regional allies can lead to new upselling opportunities.

Offer Passes To Locals:

Sometimes all you need is a day to unwind, rejuvenate, and clear your thoughts. Many people require a mental break outside the house after nearly two years of working remotely and being continually trapped inside. Hotels and resorts with amenities such as a pool, tennis courts, beach services, and/or a spa might attract these locals by offering a ‘daycation’ booking that provides single-day use to portions of the hotel that are normally reserved for overnight customers. \

To sweeten the deal, your day tickets may also include a little discount on food and beverages or a complimentary drink. These tiny indulgences may easily produce more money if clients purchase a second drink, splurge on dessert, or spend on other upgrades like spa treatments.

Organizing Events For Locals:

Hosting events and live performances at your hotel is a simple way to attract local customers while also helping your region. By partnering with local sellers, you are essentially securing a built-in audience of other residents eager to support their relatives and friends.

The goal is not to cram 100 people into a room, but to create a series of smaller experiences where locals may feel welcome, make F&B purchases, and make use of other hotel services/amenities while on-property.

 

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