How to Attract More Business Travelers to Your Hotel
Business travelers are a market category that all small lodging operators should strive to attract. Weekends visitors are more likely to remain. They come and go depending on circumstances such as the season and the health of the economy. Business travelers, on the other hand, plan midweek stays and travel all year.
The following information and ideas can help small hotels attract more business guests.
Market to a certain consumer type:
Business travelers are appealing visitors since they are likely to be repeat hotel guests. The goal is to gain their business so that next time they visit. Provide VIPs treatment or memberships for business travelers, allowing them to be prioritized above other visitors.
Wi-Fi:
Complimentary High-Speed Internet access is a vital amenity that your small resort must provide to encourage business visitors to pick you over larger hotel chains that charge extra for it.
Because business travelers want ongoing access to answer emails or connect to Skype, refusing to provide free Wi-Fi as an in-room amenity will result in your hotel being removed from their shortlist.
Transport:
Considering business travelers usually stay for a short period, they may not wish to rent a car. You may up-sell transportation to and from their meetings in addition to airport pick-up and drop-off.
Offer Lounge Areas:
Why not invite your visitors to have meetings on your wide patio? It’s an excellent chance to up-sell other services, such as food service. This type of atmosphere is distinct and more enticing than working in an office.
Prioritize Comfortable Furniture:
The last thing visitors want is a backache, keep ergonomics in mind while creating work areas. All the room amenities must be attractive, practical and trendy. The following are some evident business-friendly elements of the room:
- Chair and Desk
- Coffee maker
- Hair Dryer
- Ironing board and iron
- Mirrors that are full length