How Hotels Can Evaluate Brand Support Before Joining A Franchise

Evaluating brand support is a crucial aspect for hotels considering joining a particular brand. Here are several ways hotels can assess brand support before making a commitment:

1. Request Detailed Information:
   • Ask the franchisor for comprehensive information about the support services they offer. This should include details about training programs, marketing support, operational assistance, and ongoing support.
2. Talk to Existing Franchisees:
   • Contact current and past franchisees within the brand to understand their experiences with the franchisor’s support. Inquire about the level of assistance received and whether the support has been effective in addressing challenges.
3. Assess Training Programs:
   • Review the training programs provided by the franchisor. A good franchisor should offer thorough training for hotel staff in areas such as operations, customer service, and brand standards. Ensure that training is ongoing and adapted to evolving industry trends.
4. Examine Marketing Assistance:
   • Evaluate the marketing support provided by the franchisor. This may include national and local advertising initiatives, online presence, and promotional materials. Assess whether the brand actively engages in marketing efforts to drive business to franchise locations.
5. Understand Technology Support:
   • Inquire about the technological support the franchisor provides. This includes reservations systems, property management systems, and other tools that can enhance the hotel’s operations and competitiveness.
6. Visit Franchisee-Owned Properties:
   • Visit existing franchisee-owned properties to observe firsthand the level of support they receive. Speak with owners and managers to gain insights into their interactions with the franchisor and the effectiveness of the support provided.
7. Review Support Staff Accessibility:
   • Evaluate the accessibility and responsiveness of the franchisor’s support staff. A responsive and accessible support team can be critical in addressing issues promptly and ensuring smooth operations.
8. Check Assistance During Opening:
   • Assess the support provided during the opening phase of a new hotel. This may include assistance with pre-opening activities, staff training, and marketing efforts to generate initial business.
9. Investigate Field Support:
   • Inquire about the availability of field support from the franchisor. Having representatives who visit properties regularly can contribute to better communication and a deeper understanding of the challenges faced by franchisees.
10. Review Support Documentation:
    • Carefully review support documentation provided by the franchisor, including manuals, guidelines, and resources. Clear and comprehensive documentation indicates a commitment to supporting franchisees.
11. Inquire About Financial Support:
    • Ask about any financial support the franchisor may provide, especially during challenging economic conditions. This can include assistance with financing, fee deferrals, or other measures to support franchisee financial stability.

By thoroughly investigating these aspects, hotels can gain a comprehensive understanding of the level and effectiveness of brand support before deciding to join a particular brand.

Note: StayExpress has been advocating for transparent and fair franchising practises in the hospitality industry from a long time. Its own franchise model and business practices demonstrate its unwavering support for this fair franchising philosphy. If you want to get more details, click here – Fair franchising with StayExpress