Hotels – Build Strong Online Presence To Lure More Customers

Hotels need to have stronger online presence these days. More and more travelers are searching for hotels online, reading reviews and booking rooms.

Many hotels have started building mobile-friendly websites and have plugged in a booking engine on their sites. However this is no longer sufficient if you want to have a competitive edge over others and want to attract lot more customers your way.

If you want to drive hundreds or even thousands of potential customers to your website you need to focus on social media and start becoming more active there. Social media marketing can prove to be highly worthwhile and fruitful investment of your time and money as it has got millions of daily users from all over the globe, comprising people of all races, religions, ages, gender and other different backgrounds.

Some of the benefits you can get out of being more active on social media are:

Brand Awareness
If you want more and more people to notice your hotel, social media can be your best bet! Having a strong presence on social media can get your hotel seen by thousands or millions of people. This is such an easy and cost-effective way to reach so many people.

You can do regular postings on social media platforms like Facebook, Twitter, Youtube, Linkedin, Instagram, Pinterest, Tumblr and more. Your content should be specifically tailored towards your target audience. For example hotels can target travelers and create content that would be of interest for travelers. You can also create content targeting business executives who do lot of business related travels.

Besides posting content you can also run paid ads in order to get your hotel noticed by lot more people. Social media ads are usually quite cheaper when compared to traditional advertising. The ads can be highly targeted so that only those people will view your ads who are likely to have an interest in your product or service.

It is important to make sure the content you post is highly relevant to your target audience, informative and useful, as well as interesting and engaging. If the content fails in any of these departments then it may not perform well.

Showcasing Your Property
Social media is an excellent platform to showcase the beauty of your property. You can also list out the various amenities and other stuff that you are offering. You can share pictures, videos, memes, testimonials, etc. All this can create an increased interest among people in your hotel. So don’t miss out on this amazing opportunity to highlight your strengths on various social media platforms.

Interacting With Users
You have a great opportunity to interact with your customers through social media. If you have a Facebook page you can allow users to post comments and feedback there, which you can later respond to. You can also encourage users to ask questions which you can then answer for the benefit of everyone.

Users can also share pics, videos or testimonials on your social media pages. They can relate their experience of staying at your hotel. You can know and understand more about your users through interaction with them on social media. The more user interaction you can encourage on your social media pages the better it can be for your business.

So it is high time that hotels start getting more active on social media and give it a high priority in their overall marketing strategy.