Negative Impact of Excessive Territorial Overlap for Franchisee Hotels
Excessive territorial overlap occurs when multiple franchisee hotels of the same brand are situated too closely together, leading to significant competition among them. This situation can create a myriad of challenges that negatively affect profitability, brand reputation, and overall operational efficiency. Many hotel brands out there are guilty of indulging in such malpractice which can be detrimental to the interests […]