“Two things remain irretrievable: time and a first impression.” ~ Cynthia Ozick. This expression is commonly heard everywhere. First impressions are important, especially in the hospitality industry. The experience your visitors enjoy from the minute they check in may set the standard for the rest of their visit, so it’s critical that you get off to a good start. What […]
This is the second part of our series on hotel marketing on Instagram. Make use of Instagram Stories: Instagram Stories, a new feature that allows users to share a series of photographs and videos that play as a slideshow and disappears after 24 hours, has completely altered online marketing for all businesses. Users cannot “Like” or post comments, but they […]
Instagram’s popularity has grown steadily throughout the years. Its user base and engagement rate are both growing rapidly. The photo and video sharing network is becoming recognised and used by numerous hotel sector firms, with about 1.386 billion monthly active users and close to 500 million daily active users. Instagram, with its fundamental focus on sharing aesthetically interesting pictures, […]
With so much emphasis on social media for marketing and customer service these days, it’s possible that your email efforts have taken a back step. However, good marketing is driven by a combination of complementary methods – and email remains one of your strongest tools. Through well-targeted messages, email marketing is a very efficient tool to establish visitor loyalty, […]
The ability to communicate with hotel customers is a sign of brand loyalty. If customers do not connect emotionally with your brand, they may prefer to stay elsewhere in the future, influenced by variables such as location, price, or facilities. Hotel personnel should focus on real in-person encounters as well as individualized internet communication to create a meaningful experience […]
Before you begin looking for hotel space, you should have a clear idea of what you absolutely must have, what you’d like to have, what you definitely will not accept, and how much you’re willing to spend. Creating that image may be a time-consuming and difficult process, yet it can also be thrilling at the same time and extremely important […]
Social media is currently amongst the most successful platforms in your hotel’s digital marketing strategy. Many hoteliers find social networking to be quite daunting. Many hotels are not harnessing the full value of their social media accounts, from squandering time and energy on the incorrect social media sites to just not knowing what to post. The thing is, social media […]
‘Word of mouth is the finest marketing for hotels’ Word of mouth is the most effective form of advertising in the hotel sector. Word-of-mouth marketing (WOMM, WOM marketing) varies from traditional Hotel Marketing in that it is deliberately affected or supported by companies, such as seeding a message in a network, rewarding frequent customers for engaging in WOM, and hiring […]
Events are a never-ending marketing opportunity as well as a significant source of tourism. Any skilful hotel management will use events to determine their prices and website content. Search engines no longer accept outdated or stale material. Google, in particular, has favoured ‘fresh’ material for its search ranks during the previous five years. This is a thorn in the side […]
Relevant and entertaining hotel video marketing is a tried-and-true method of reaching out to potential clients and event planners. Google determined that 56% of people traveling on business and 35% of those traveling for leisure interacted with hospitality-related videos at some time. Video is important, especially in the hotel industry, since visuals (the view, the facilities, the furnishings) have a strong […]
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