Significance of Branding and Marketing for Hotels In the fiercely competitive world of hospitality, hotels vie for the attention of travelers in search of memorable experiences and comfortable accommodations. Amidst this cutthroat competition, two essential components stand out as game-changers: branding and marketing. Together, they form a dynamic duo that plays a pivotal role in the success of a hotel. […]
National and Regional Advertising Campaigns: Hotels can benefit from being featured in national and regional advertising efforts conducted by the brand, which promotes the hotel to a broader audience. Digital Marketing Initiatives: Brands often execute digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media campaigns, to increase the hotel’s online visibility and reach. Social Media […]
The Value of Joining a Hotel Franchise Brand for Marketing-Challenged Hotels For small hotels with limited budgets and little experience in marketing, joining a hotel franchise brand can be a strategic decision to enhance their competitiveness and gain a foothold in the highly competitive hospitality industry. In this article, we explore the benefits of affiliating with a well-established hotel franchise […]
How did Hilton’s TikTok video become viral in just 10 minutes? Hilton Hotels went viral on TikTok with a 10-minute promotional video featuring Paris Hilton, the heiress of the iconic hotel chain, and popular creators such as Chris Olsen, GirlBossTown, and KelzWright. The video, essentially an advertisement, challenged viewers to watch until the end for a chance to win Hilton […]
Attracting young travelers to your hotel property could be a little tricky but by implementing a few features, you might as well appeal to this demographic. The hotel needs to offer amenities and experiences that are appealing to the age group. Let’s look at some ways on how we can boost bookings from this bracket. Embrace Technology Youngsters are tech-savvy. […]
Building a successful blog takes time, effort, and a willingness to learn and adapt as you go. When it comes to travel blogging, the field is highly competitive and continues to become even more crowded with each passing day. But just because there’s a sea of travel bloggers out there doesn’t mean you can’t start one of your own. You […]
This is second part of our series on the important reasons to start a travel blog. You can stand out from the crowd. With innumerable travel blogs out there, starting one in 2023 may seem overwhelming. However, there are avenues that are unexplored, styles that are unfamiliar, destinations that are new, paths that are untrodden and details that have been […]
We all must have heard from people and read online that blogging is dead and yet, year after year, we have so many blogs coming up and doing well too. That suggests blogging is quite alive, and kicking! In the matter of traveling, is 2023 a good year to start a travel blog? We think it is – and here are […]
Ways in which Hotels can Leverage Travel Influencers to Promote their Property Influencer Marketing is quite IN, if one is in the know. We might as well ask Marriott. Marriott Hotels frequently shares content from travel influencers who have stayed at their properties on Instagram. In one such post, they featured a photo from travel influencer Paulina Perrucci to showcase […]
This is a continuation of our series. You can find part 1 here – Influencer marketing for your hotel Finding the Right Influencers One needs to be clear on the motive of the campaign – whether it is to promote property and drive sales or drive traffic to website. Once the motive is clear the search for getting the right […]
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