This is a continuation of our series. You can find part 1 here – Influencer marketing for your hotel Finding the Right Influencers One needs to be clear on the motive of the campaign – whether it is to promote property and drive sales or drive traffic to website. Once the motive is clear the search for getting the right […]
The start of a new year is a great opportunity for a new beginning. How about the quality of your hotel’s online presence then? Changes in the digital world occur rapidly. Conventional wisdom is that hotels should update their websites every two to three years (on top of minor annual updates). Changes to search engine optimization, functionality, and industry standards […]
The natural ebb and flow of occupancy are one of the most difficult obstacles to overcome in the hospitality sector. Almost all hotels have low seasons, whether it’s because of travel trends or just because it’s midweek. It is critical to smooth out the inevitable ups and downs of your occupancy to improve income. Determine your low occupancy days and weeks […]
Hotel branding is more than simply a well-known name and logo. It’s all about articulating a set of values to your customers and bringing the intangible aspects of your business to the forefront. Your hotel brand makes an impact on your target audience, letting them know what they may anticipate from your hotel or services. This also aids in […]
There is nothing more crucial to a hotelier’s business than customer contentment. It increases revenue, fills rooms, boosts rankings, and keeps your hotel ahead of the competition. But, given competing goals, it’s not always possible to prioritize customer contentment. Here are three easy-to-implement and simple-to-execute approaches to boost guest contentment and give guests the ultimate luxurious experience via your […]
Today’s guest preferences in the hospitality sector are higher than ever, and there are various reasons for this. Technology has played a significant part in making kids more aware and connected than ever before. Consequently, meeting, and surpassing client expectations is critical to a hotel’s success in developing customer loyalty. When you have a high number of return or loyal […]
One of the most effective components of hotel marketing is based on the power of an image, and its major goal is to attract an increasing number of guests within a particular time frame. As a result, it is critical to invest in the hotel’s official photograph, something that most hotels overlook in their initial budgets. Your hotel’s final photographs […]
Hotels should start being active on social media platforms if they want to create and maintain a strong brand image in the eyes of the younger generation. The modern travelers, specially the youth among them, take social media presence very seriously. They may form an unfavorable impression of a hotel if that hotel doesn’t have a sufficient online presence. That […]
There is one aspect of customer service which is absolutely essential in order for hotels to create guest loyalty. That aspect is consistency. You must pay a lot of focus on maintaining consistency in your hotel operations and service quality. Your hotel may be doing all sorts of wonderful and creative things to win the guest’s heart and may even […]
If you were asked to name a hotel brand, you would probably think of Marriott, Hilton, or Four Seasons. Nonetheless, every hotel and resort in the world has a brand. Creating an outstanding and profitable brand presence is frequently assumed to be something only elite hotels can do. But, in today’s globalized, digitized world, any hotel can create their distinct […]
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