Beyond Name and Logo: Effective hotel branding extends beyond selecting a name and logo; it involves conveying intangible values that define the business. Differentiation: Branding helps hotels stand out in the competitive market, allowing them to differentiate themselves from competitors. Lasting Impression: Branding creates a lasting impression on guests, letting them know what to expect from the hotel and its […]
Both hotel franchisors and franchisees typically share several common objectives and goals, as their success is interdependent in a franchise partnership. Some of these common goals include: Profitability: Both the franchisor and franchisee aim to operate a profitable business. The franchisor benefits from royalty fees based on the franchisee’s revenue, while the franchisee seeks to generate sufficient income to cover […]
Enhancing franchisee satisfaction and brand loyalty is crucial for the success and growth of a hotel franchise. Here are five tips to achieve this: Open and Transparent Communication: Establish a culture of open and transparent communication with franchisees. Regularly share updates, provide performance feedback, and encourage franchisees to voice their opinions and concerns. Addressing their needs promptly and honestly will […]
What are the risks and drawbacks for hoteliers in a hotel franchising model? There are several risks and drawbacks that hoteliers should consider when considering a hotel franchising model: Cost: One of the main drawbacks of hotel franchising is the cost involved. Hotel owners must typically pay a franchise fee to become a franchisee, and they may also be required to […]
This is a continuation of our series. You can find part 1 here – Influencer marketing for your hotel Finding the Right Influencers One needs to be clear on the motive of the campaign – whether it is to promote property and drive sales or drive traffic to website. Once the motive is clear the search for getting the right […]
The start of a new year is a great opportunity for a new beginning. How about the quality of your hotel’s online presence then? Changes in the digital world occur rapidly. Conventional wisdom is that hotels should update their websites every two to three years (on top of minor annual updates). Changes to search engine optimization, functionality, and industry standards […]
The natural ebb and flow of occupancy are one of the most difficult obstacles to overcome in the hospitality sector. Almost all hotels have low seasons, whether it’s because of travel trends or just because it’s midweek. It is critical to smooth out the inevitable ups and downs of your occupancy to improve income. Determine your low occupancy days and weeks […]
Hotel branding is more than simply a well-known name and logo. It’s all about articulating a set of values to your customers and bringing the intangible aspects of your business to the forefront. Your hotel brand makes an impact on your target audience, letting them know what they may anticipate from your hotel or services. This also aids in […]
There is nothing more crucial to a hotelier’s business than customer contentment. It increases revenue, fills rooms, boosts rankings, and keeps your hotel ahead of the competition. But, given competing goals, it’s not always possible to prioritize customer contentment. Here are three easy-to-implement and simple-to-execute approaches to boost guest contentment and give guests the ultimate luxurious experience via your […]
Today’s guest preferences in the hospitality sector are higher than ever, and there are various reasons for this. Technology has played a significant part in making kids more aware and connected than ever before. Consequently, meeting, and surpassing client expectations is critical to a hotel’s success in developing customer loyalty. When you have a high number of return or loyal […]
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