Hotel Tips - Stay Express World Wide

Characteristics of Bleisure Travel

Bleisure travel, which combines business and leisure elements, has several distinctive characteristics. Here are some of the main characteristics discussed in detail: Mix of Business and Leisure: Definition: Bleisure travel inherently involves blending business obligations with leisure activities. This means that after attending meetings or conferences, travelers extend their stay to explore the destination. Implication: This characteristic allows travelers to […]

Business Travel 0 2 min read

What Are Bleisure Travelers Looking for

Bleisure travelers, who combine business and leisure during their trips, typically look for several key elements to enhance their experience: Unique Experiences: They seek opportunities to explore local culture, attractions, and cuisine. This can include tours, local events, and activities that showcase the destination’s uniqueness. Convenient Amenities: Access to business facilities, such as meeting rooms and reliable Wi-Fi, is essential. […]

Hotel Tips 0 55 sec read

The Importance of Bleisure Travel & Benefits for Smaller Hotels

Bleisure travel, which combines business trips with leisure activities, has become a significant trend in the hospitality industry. This shift is particularly important for small and medium-sized hotels, which can capitalize on the growing number of professionals seeking to blend work with relaxation. Here are several compelling reasons why bleisure travel is vital for hotels, along with the benefits specifically […]

Business Travel 0 3 min read

How Inexperienced Hoteliers Without a Clear Business Plan Can Sabotage Their Success

Inexperienced hoteliers lacking a clear plan of action can face several challenges that may sabotage their business and lead to struggles. Here’s how the absence of a well-defined plan can negatively impact various aspects of a hotel’s operations: 1. Financial Instability Budget Mismanagement: Without a clear financial plan, hoteliers may overspend on initial investments and operating costs. This can lead […]

Hotel Success 0 2 min read

High Quality Content Ideas for Hotels Through Social Listening

Social listening can be an excellent source of inspiration for creating highly relevant and engaging content for hotels. By closely monitoring what guests and potential customers are saying, hotels can tailor their content to meet their audience’s interests, needs, and preferences. Here’s how social listening can provide valuable content ideas: 1. Identifying Guest Interests and Preferences Popular Amenities and Services: […]

Branding 0 2 min read

Google Alerts: A Great Free Tool for Hotels to Monitor the Market

Google Alerts can be a free and effective way for hotels to track their brand mentions and perform social listening. Here’s how hotels can leverage Google Alerts for these purposes: 1. Setting Up Google Alerts Create Alerts: Go to Google Alerts and enter the terms you want to track, such as your hotel’s name, key services, or specific locations. Customize […]

Hotel Marketing 0 2 min read

Examples of Social Listening Objectives for Hotels

Clear objectives for hotels with regards to social listening can help guide their strategy and ensure they achieve meaningful outcomes. Here are some examples: 1. Improve Customer Satisfaction Objective: Reduce the number of negative mentions related to room cleanliness by 30% over the next six months. Objective: Achieve a 90% positive sentiment score in guest feedback on social media within […]

Branding 0 2 min read

Key Metrics to Track for Hotels on Social Media

Identifying key metrics is crucial for setting up effective social listening. Here are the key metrics hotels should consider: 1. Brand Mentions Volume of Mentions: Track the number of times your hotel is mentioned across various platforms. This helps gauge brand visibility and popularity. Share of Voice: Measure how often your hotel is mentioned compared to competitors. This can indicate […]

Branding 0 2 min read

Steps to Setup Social Listening Tools for Hotels

Using social listening tools can be highly beneficial for hotels. Setting up social listening tools properly involves several steps to ensure they are effectively capturing the relevant data and providing actionable insights. Here’s a comprehensive guide for hotels: 1. Define Goals and Objectives Identify Key Metrics: Determine what you want to measure on social media, such as brand mentions, sentiment […]

Hotel Success 0 2 min read

Identifying Guest Issues in Advance With Social Listening Tools

Social listening can be an invaluable tool for hotels in identifying customer issues well in advance and prevent them from occurring at your hotel: 1. Identifying Customer Issues Real-Time Monitoring: By tracking social media platforms, review sites, and forums, hotels can identify real-time mentions of their brand, allowing them to quickly spot and address issues as they arise. Sentiment Analysis: […]

Guest Experience 0 1 min read

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