Benefits Of Positive Guest Reviews For Hotels
The concept of reputation marketing has skyrocketed in popularity in recent years. Many companies are finally realizing that gaining internet feedback from satisfied consumers has several advantages – and that list is increasing.
Positive feedback on customer service for hotels like yours is comforting. They are proof of your accomplishment in assuring consumer satisfaction. They assist you in attracting new clients and growing your business by improving your internet reputation.
According to research, a single negative review may cost a hotel 22% of its clients. If there are three unfavourable reviews, the likelihood of losing a potential customer rises to 59%. And the tendency continues with each negative review.
So, how can you avoid the harm caused by negative feedback? It’s simple: get positive feedback. Good reviews allow guests to quickly judge your hotel based on the experiences of previous travellers.
Here are some benefits your hotel can gain from positive reviews:
Purchases are influenced by social proof:
We are more inclined to purchase if people around us, even strangers, believe it is a good option. Online reviews are becoming the most important form of social proof, and they have a direct influence on sales.
More Recommendations:
According to TripAdvisor research, travellers publish reviews to assist other travellers to make educated decisions. They will only promote your hotel or company if you are excellent. The more favourable reviews you have, the more consumers you will receive as referrals.
Customer Loyalty:
A strong online reputation provides your customers with a compelling incentive to stick with you. When consumers see great customer service ratings for hotels, they are delighted to be customers.
Increased search engine visibility (SEO):
People often mention your company on social media and review sites. Search engines such as Google and Bing perceive this as an indication that you are doing something worthwhile. Your search engine rankings will increase over time, making you more prominent in search results.
Employee devotion:
Employees like to work for companies that have a strong reputation. Your employees will be happy to be a part of your company since it has a wonderful internet reputation. Furthermore, they will be encouraged to enhance their work performance.
The potential to claim more:
A hospitality business with a stellar internet reputation and rating, You could be able to raise your room charges by 5-10% without negatively impacting your occupancy rate.