Should Hotels Outsource Their Digital Marketing Tasks?
Every business these days needs to pay due importance to digital marketing. No business can afford to totally ignore it. Many hotels have been seen to be lax in this area. There are many hotels which are still not on social media or other online platforms. This is to their own peril.
Why are most hotels hesitant to building their online presence? In most cases it is because they don’t have much knowledge of it. They are clueless of what to do and how to approach digital marketing. This lack of clarity and knowledge is making them hesitant to make any strong effort.
Hotels are also afraid to outsource it to any reputed digital marketing agency because of the huge prices they charge. Hotels feel that the enormous monthly charges are not worth it. So what can they do in such a situation?
One solution is to hire a full-time digital marketing person or a team of such people. The hotel can have its own in-house digital marketing team which will be involved on daily basis in various activities like content creation, social media postings, publishing videos and images, etc.
The problem with this approach is that it has to hire the right personnel for this. The people should be experienced and knowledgeable on how to build the hotel’s reputation and brand image in the online world. If the digital marketing team is not competent, then the hotel would probably not get the results it wants.
On the other hand, if the hotel hires competent and experienced people it has to pay them accordingly. This can cost lot of money to the hotel. Experienced and knowledgeable people don’t come cheap.
So what would be better for a hotel – hiring digital marketing staff or outsourcing to an external agency? The answer can vary from situation to situation. There are pros and cons to each. Hotels need to compare the costs involved in both cases and decide which one is the best route for them to take.
If a hotel plans to be involve in digital marketing on a serious basis in the long run, as it should be, then hiring full-time or part-time staff for it might be a good idea. However it is something which needs to be decided carefully after taking various factors into consideration.
The good news for Stay Express franchisee hotels is that we take care of a major chunk of your digital marketing efforts. We do lot of activities on social media and other platforms for you. This can save you lot of money and headaches. Moreover, we also train you on how to do further online marketing for your hotel by yourself. We show you what to do and how to do. So if you are still not part of our wonderful, growing team then get in touch with us at the earliest.