5 Social Media Mistakes Hotels Should Avoid

Social media is currently amongst the most successful platforms in your hotel’s digital marketing strategy. Many hoteliers find social networking to be quite daunting. Many hotels are not harnessing the full value of their social media accounts, from squandering time and energy on the incorrect social media sites to just not knowing what to post.

The thing is, social media affects every stage of the consumer experience. Hotels that implement an effective social media marketing plan are better positioned to attract a larger audience of prospective guests, enhance their online reputation, and generate more direct reservations. Hotels that do not have a defined social media strategy end up making basic blunders. Here are a few things hoteliers should avoid on social media.

You’re Applying Unattractive, Low-Quality Visuals:

Almost all of the most popular social media networks rely heavily on images. Users want to view stunning photographs of exotic locations and appetizing cuisine. They also have teeny-tiny attention spans, so beautiful photographs are about the only thing that can get them to stop scrolling. A terrible graphic is more than simply unappealing.

So, what about those crappy iPhone photos? They’re essentially a quick technique to encourage potential clients to click the dreaded “unfollow” button. Properties that do not employ imagery and videos to their advantage are missing out. This might range from utilizing outdated stock photographs and terrible graphics to just not using visuals at all.

Not Being Active:

The most blunder mistake is not being active on your social media handles. Constant real-time updates power social media networks. They’re thrilling. They’re brimming with vitality. You should check your social media accounts several times every day to keep things going and to track activity. Always be visible on your sites and communicate with your fans via messages and comments.

Over-Posting:

However, just because you log in every day does not imply that you must publish every day. Avoid posting too frequently or merely posting for the sake of posting. Have something fascinating to share with your followers at all times. A weekly posting frequency of three to five posts is a good starting point. Can’t even check in a couple of times a week to post? Half of your posts can be automated.

Errors In Vocabulary:

When it comes to spelling or grammatical errors, people on social media may be like vultures. Of course, an odd typo isn’t a big concern, but persistent inaccuracies or incomplete posts appear unprofessional and sloppy and may destroy your hotel’s credibility.

Don’t allow poor quality information to get through the gaps. Before you publish your social media postings, double-check, and triple-check them. Alternatively, utilize browser add-ons to help you discover grammatical issues before publishing your social media postings.

Excessive Brand Promotion:

Do you want to spend time with someone who just talks about himself? Why would anyone want to follow your social media channels if you solely talk about yourself – your news, events, rooms, services, and so on? This can rapidly become monotonous. To be successful on social media, you must not only speak the audience’s language but also tell them what they want to hear. It should be all about them.