Tips To Write A Warm Welcome Letter To Your Hotel Guest
“Two things remain irretrievable: time and a first impression.” ~ Cynthia Ozick.
This expression is commonly heard everywhere. First impressions are important, especially in the hospitality industry. The experience your visitors enjoy from the minute they check in may set the standard for the rest of their visit, so it’s critical that you get off to a good start.
What can you do to make your hotel’s initial impression remain longer in the minds of your guests? There are several options, but one of them is to present a welcome letter to your hotel visitors.
You may be wondering what a welcome letter is. It is a document prepared by the manager/owner (or his staff) to greet the guest who has just arrived and will stay in the hotel. In addition to the pleasant welcome, you may include any vital information/details in your letter.
Here are a few tips to help you compose a personalised welcome letter for your guests:
First and foremost, the letter should be tailored with a personalised opening:
Write a brief note to greet the guest and thank them for choosing your accommodation. Give customers something to look forward to and create anticipation for your hotel and all it has to offer throughout their visit. This is an excellent method to make the consumer feel valued, welcomed, and happy.
You may also personalise your message with information about him/her (for example, if you know it’s his/her birthday or if he/she is there for business), and don’t forget to address him/her by name!
Similarly, always end your welcome letter by wishing the guest a pleasant stay and assuring them that they can always rely on you for anything they require. Even if the message is automated, sign it by hand. It’s a minor thing, but we already know that it makes a difference.
Mention any relevant local information:
“Is there anything nearby?”
It’s a catchphrase that clients nearly always seek when they come, and which is quickly forgotten. Everyone has a smartphone with an internet connection, so they can look for places of interest, but picture how much time your guest will save if you provide a list of suggested places and restaurants for him/her to visit.
Remember, this letter is only one little step toward making your customer’s stay memorable! A welcome letter may serve its function even months later when the customer schedules another stay with you!
Social Media Account:
Mention your social media accounts – here is an excellent opportunity to ask guests to interact with your company and post material that may persuade other tourists to stay with you as well.
Contact Information:
Finally, mention how the guest may contact you during and after their stay, as well as how they can leave feedback about their experience.