The Fear of Missing Out (FOMO) and Last-Minute Bookings

Many guests book impulsively because they fear missing a unique experience. When hotels create limited-time offers, seasonal themes, or “only 5 rooms left” prompts, they tap into this emotional urgency. These guests book quickly, and when the experience lives up to the hype, they become eager advocates.

FOMO is often driven by what people see on social media. Hotels that actively post engaging visuals—guest celebrations, beautiful food, or scenic activities—inspire viewers to imagine themselves there. When it feels like “everyone’s going,” more guests will jump in just to be part of the moment.

Last-minute travelers often need reassurance. Easy cancellation policies, instant confirmations, and chatbot support reduce hesitation. When spontaneous guests feel supported, they relax into their trip—and associate the hotel with agility and understanding.

Exclusivity drives emotional desire. Offering early-access packages to newsletter subscribers or “hidden” deals for repeat guests builds loyalty and spikes interest. These tactics show that your hotel offers something special that not everyone gets to see.

Peer validation is another powerful motivator. Featuring trending stays, popular room choices, or curated guest itineraries sends the message: others like you are already here. This herd psychology reinforces the decision to book, quickly and confidently.