The Dos and Dont’s of Handling Bleisure Travel Guests

Bleisure travel—an exciting blend of business and leisure—has transformed the way people travel for work. As more professionals seek to balance work commitments with personal enjoyment, hospitality businesses must adapt to this unique demographic. Successfully managing bleisure travelers requires a nuanced approach. Here are some essential dos and don’ts to consider when handling bleisure travel guests.

Do’s:

1. Do Understand Their Needs

Bleisure travelers often look for a balance between productivity and relaxation. Understanding their unique needs is crucial. Offer tailored services, such as flexible check-in and check-out times, to accommodate their travel schedules. Anticipating their requirements will demonstrate your commitment to their satisfaction.

2. Do Provide Business Amenities

Bleisure guests often juggle work and leisure, so providing business-friendly amenities is essential. Ensure that your hotel offers high-speed internet, functional workspaces, and access to business centers. Consider providing printing and faxing services, along with meeting rooms that can be reserved at a moment’s notice.

3. Do Create Local Experience Packages

Highlight local attractions and experiences that can be easily integrated into their travel plans. Offering curated packages that include tours, dining options, or cultural experiences can enhance their stay and encourage them to explore the area. Consider partnerships with local businesses to provide exclusive deals for your guests.

4. Do Foster a Relaxing Environment

After a busy day of meetings, bleisure travelers seek relaxation. Create inviting spaces in your hotel, such as lounges or outdoor areas, where guests can unwind. Offering wellness amenities like a spa, gym, or yoga classes can also enhance their experience, making them more likely to return.

5. Do Encourage Networking Opportunities

Bleisure travelers often enjoy connecting with other professionals. Organize networking events, happy hours, or communal dining experiences that allow guests to meet and interact. Such initiatives not only enhance the social experience but also position your hotel as a hub for professionals.

Dont’s:

1. Not Doing Clear Communication

Clear communication is vital when handling bleisure travelers. Not engaging with guests about their preferences or needs can lead to misunderstandings and dissatisfaction. Prioritize open dialogue to ensure their expectations are met.

2. Ignoring Leisure Activities

While your guests may be traveling for business, their desire for leisure shouldn’t be overlooked. Ignoring local attractions, activities, and dining options can lead to a lackluster experience. Ensure your staff is knowledgeable about local hotspots and encourages guests to explore during their free time.

3. Being Inflexible with Policies

Flexibility is key when dealing with bleisure travelers. Being rigid with policies can frustrate guests who may need to adjust their plans due to unexpected changes in their work schedule. Be open to accommodating reasonable requests, such as late check-outs or changes in reservation dates.

4. Not Personalizing the Guest Experience

Every bleisure traveler is different, and a one-size-fits-all approach may not suffice. Not personalizing the guest experience can lead to missed opportunities for connection. Simple gestures, like welcoming returning guests by name or acknowledging special occasions, can create a lasting impression.

5. Ignoring Post-Stay Engagement

After their stay, don’t miss the opportunity to maintain a connection with bleisure travelers. Ignoring follow-up communication can diminish their overall experience. Send follow-up emails thanking them for their visit, asking for feedback, and providing information about upcoming promotions or events to encourage repeat bookings and build long-term loyalty.