Simplifying Digital Marketing for Hotels – Part II

This is continuation of this article – Simplifying digital marketing for hotels

SEO:

Around 2003, hotels were among the early users of SEO tactics. Back then, you could just put keywords in a non-visible tag on your site, and Google would climb up your hotel for those keywords within a few months. But times have changed, and the Google algorithm indexes updates to your site within days. Google’s artificial intelligence RankBrain is used to determine search results with astounding predictive accuracy. Businesses now have significantly less influence over their search rankings, since on-page SEO strategies are becoming less important. The good news is that SEO requires significantly less effort, and hotel administrators could direct their SEO budget to other digital marketing methods, such as social media.

SOCIAL MEDIA MARKETING:

The rise of social media has brought in a powerful technique to market your organization to the next level generation. As social media evolves and grows, so must your social media marketing approaches.

Maintain your online presence. Updated websites and active social media profiles are critical to developing your internet presence. Outdated accounts with poor graphics, low-quality photos, or outdated information harm your company’s reputation.

Developing or sustaining a strong brand image online is dependent on providing content that is personalized to certain platforms and audiences to attract potential clients to your hotel. Facebook, Twitter, and Instagram are extremely popular across various demographics, and maintaining a good social media presence allows you to put your best foot forward with potential clients.

People on Facebook may “check in” your hotel’s page and tag it in postings. Facebook marketing that includes both text and graphics better shows the hotel’s myriad amenities and features to varied audiences.

Instagram, on the other hand, is a visual platform that prioritizes high-resolution photographs. Updating your account with recent photographs of the hotel’s surroundings and events encourages people to visit the region. Tagging your photographs with the location of the hotel saves them under the location, so individuals searching for images of that place may come across your images and page. Content marketing on these platforms allows you to reach audiences you would not have otherwise.

Hoteliers are susceptible to trends, such as Snapchat being the fastest-growing social media network. That assertion may be correct, however, Snapchat is not even among the top ten social networking sites in terms of market share of visitors. Facebook is by far the market leader, accounting for over 40% of the market. Rather than following trends, put your hook in the area with the most sales.

Experts also advise hoteliers to invest thousands of dollars in video production because 66% of tourists watched travel-related films before booking their trip, and videos provide customers with a stronger feeling of authenticity. People watch clips about their vacation destinations, but can we apply the same rationale to a video of a general manager going around a hotel lobby? We might be able to, but the goal is to stay in your domain and master the fundamentals first. Video marketing is complicated; for example, did you know that 85% of Facebook videos are seen without sound?

Here are some additional pointers to help you enhance your social media game. Fully Embrace Facebook and Instagram. Increase Your Number Of Followers. Allocate Specific Resources to Social Media. Make Your Social Media Friendly.