Simple Boutique Hotel Marketing Ideas

Various marketing ideas provide the groundwork for a strong and profitable boutique hotel. As a small hotel owner, it may be difficult to build your company’s identity amid the large names in the hospitality sector. Although it requires a lot of patience and commitment, the benefits of providing passengers with a one-of-a-kind experience will pay off.

Smaller hotels often use marketing and sales methods similar to those employed by larger hotels. Before we get into the strategies you may use to promote your hospitality company, it’s important to note that each hotel, depending on its size, targets a distinct clientele.

Let’s have a look at some tried and tested boutique hotel marketing ideas.

Create A Unique Value Proposition:

Consider this: What distinguishes your hotel? What distinguishes your company from the competition? Why should a prospective visitor choose you over your neighbor?

Use what makes your hotel distinctive to your advantage after you’ve discovered it! Finding a unique value proposition as a boutique hotel should not be too difficult. Although modest, your hotel is likely to be attractively furnished and provide superior comfort, which is a distinct selling feature in and of itself. Many hotels even make use of their location, effectively incorporating it into their offering.

Listing On Prominent Travel Websites:

There are several travel websites where customers may look for a boutique hotel. The major participants in this business are Tripadvisor, Yelp, Google, and Facebook. There are other hotel websites such as BoutiqueHotel, MyBoutiqueHotel, and TabletHotels.

The most effective way is to maintain your hotel listings current on all of these big sites. Your listing should include the following details about your hotel:

• Your contact information
• Your postal address
• Photos
• Logo
• Website and social media account links
• The name of your hotel

What makes it work? If you accomplish this correctly, your hotel will appear when someone searches for hotels in your region. Your name will get to the top of the list with enough time and perseverance. This all comes down to attracting attention to your hotel in the digital era. This kind of digital marketing idea leads when they are ready to make a booking. Make certain that the photographs you provide accurately represent your style and identity. You want to highlight your hotel’s boutique character.

Tell Your Brand Story:

Most boutique hotels are born from a story. Don’t let this sit in the background – use it to your advantage!

Promoting your brand story and value is one of the finest strategies to attract new guests: Use this to inform prospective consumers why they should stay at your hotel rather than someplace else. Your company’s advertising materials should constantly emphasize what makes it special. Storytelling is a great strategy for communicating your company’s values since it not only tells your consumers what your values are but also how you came to pick them. This will convert into more trust, which will eventually provide more of an incentive for customers to pick your hotel.

 Social Media:

Social media may be used by any small company, but it works particularly effectively for boutique hotels. Your hotel was designed with its aesthetics and feelings in mind. This is precisely what users of social media want to see. Facebook, Instagram, and Twitter are the three most important platforms to examine. When choosing which social media network to use the most, keep your target demographic in mind.

Twitter and Facebook facilitate the sharing of material and the creation of shareable postings. Instagram is all about beautiful photos. Boutique hotel social media is an excellent method to showcase your hotel’s views, rooms, and location. You may also bring more traffic to your website by including links in your postings. The objective is to create brand awareness for your hotel. You want customers to know your name and the location of your business. You want to be the first name that comes to mind when people plan a vacation to your area.