Post Stay Guest Emails Strategy Part-2

In our previous blog post of post emails marketing strategy ideas part-1, we gave you few tips on how to keep your hotel on top of your guest’s mind, and making them into repeat customers and brand ambassadors of your hotel.

Here are few more strategies which can help you to set your post-stay emails:

Obtain Their Email Address:

Sometimes if the guests have booked through an OTA, you might probably did not receive their email address, don’t be hesitant to request your guests at the time of their check-out. Offer them some discount promo code through email for their next visit or for their friends. Most guests would gladly accept an offer to email them a promo code for a discount on their next stay or for a friend.

Targeting Right Offers At Right Time:

Offering true value involves tailoring the best deals to the suitable clientele. The information you gather about a client in order to personalise their experience from the time they book to the end of their stay should also be utilised to target your email messages.

Simple segmentation, such as targeting corporate offerings to business travellers, romantic packages to couples, and family activities to children, leads in more effective advertising. Your property management system’s data serves as the foundation for customised service and targeted communications, and it may be combined with your CRM or email marketing system to automate highly focused email campaigns.

Time Your Emails to Avoid Annoying Your Guests:

When it comes to subsequent post-stay emails, there are no hard and fast rules; it may take some time to find what works best for your hotel. While you don’t want to irritate clients (or lose subscribers) by sending too many emails, you also don’t want them to forget about you.

To begin, you may email clients a discount voucher for a future stay either one two months after they check out. You might also advertise alternative seasonal experiences by emphasising your location’s greatest wintertime qualities and discounts to summer tourists, and vice versa.

You should follow up with them six months after their visit to ensure that your resort is still on their radar as they plan future vacations. Refresh customers about their prior visit (while also providing value) by sending them a cocktail recipe from your bar or a snapshot of a beautiful sunset from your ocean-view pool deck. Hence giving customers the incentive to book your hotel again.

Highlight Your Hotel’s Unique Selling Point:

Showcase your hotel ambience by attaching a few pictures, let them know what is your hotels speciality which makes you stand out from the rest. Casually mention about your location, the size of your hotel rooms, the calming fireplace in your lobby and so on.