Marketing Support Hotels Can Expect from a Franchise Brand

• National and Regional Advertising Campaigns: Hotels can benefit from being featured in national and regional advertising efforts conducted by the brand, which promotes the hotel to a broader audience.
• Digital Marketing Initiatives: Brands often execute digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media campaigns, to increase the hotel’s online visibility and reach.
• Social Media Management: The brand may handle social media accounts on behalf of the hotel or provide guidelines to optimize social media presence, engaging with potential guests and maintaining a consistent brand image.
• Content Marketing: Brands may create and distribute engaging content, such as blogs, articles, and videos, to showcase the hotel’s amenities, local attractions, and unique offerings.
• Loyalty Programs: Affiliating with a brand grants access to the brand’s loyalty programs, encouraging repeat bookings from loyal customers and offering incentives for referrals.
• Email Marketing: Hotels can leverage the brand’s email marketing database to reach potential guests, promoting special offers, seasonal packages, and upcoming events.
• Public Relations (PR) Support: Brands may engage in PR efforts to generate media coverage and positive publicity for the hotel, enhancing its reputation and visibility.
• Website Development and Maintenance: Brands often offer website development services or templates to create a professional and user-friendly website for the hotel.
• Search Engine Marketing (SEM): Brands can manage paid search campaigns to ensure the hotel appears prominently in relevant search results.
• Collateral Design and Printing: The brand may assist in designing and printing marketing collateral such as brochures, flyers, and banners for the hotel.
• Market Research and Insights: Brands can provide market research and data insights to help the hotel understand its target audience and competitors better.
• Training and Workshops: Marketing-related training and workshops may be conducted by the brand to educate hotel staff on effective marketing techniques and strategies.
• Photography and Videography: Brands may offer professional photography and videography services to showcase the hotel’s facilities and amenities.
• Review and Reputation Management: Brands may help manage online reviews and reputation, responding to guest feedback and maintaining a positive online image.

In conclusion, hotels affiliating with a brand can expect a comprehensive array of marketing support, ranging from traditional advertising to digital marketing, loyalty programs, and social media management. By leveraging these resources, hotels can enhance their market presence, attract more guests, and ultimately achieve better business outcomes.

We invite you to find out more about our fair and transparent hotel franchising opportunity to help your hotel achieve maximum profits and reduce your overheads by thousands of dollars!