Instagram & Facebook Marketing for Hotels

How Hotels Can Use Facebook and Instagram

Social media marketing for hotels has several advantages. All social media networks, with the appropriate approach, may unleash your hotel’s booking potential by enticing customers to go. However, keep in mind that each social media network is unique and can serve distinct objectives. Because Facebook, Twitter, and Instagram have the most active users, hoteliers must include these platforms in their social media marketing plans.

 

Facebook Marketing:

No hotel social media strategy is complete without a Facebook Page, as much as we may not like to acknowledge it. Over the years, Facebook has had its fair share of criticism and controversy, including severe privacy issues. That might explain why Facebook is struggling to attract today’s youth – the fastest-growing age group on the platform right now is 65 and older.

Regardless, Facebook is a vital social media network to incorporate into your hotel marketing strategy. Remember, you need to be where your consumers are, and with 2.45 billion monthly active users, it’s reasonable to conclude that most customers are still on Facebook. Seventy-four percent of active Facebook users in the United States use the site every day. However, you are not alone if you have discovered that your Page’s postings are not receiving interaction or click-throughs.

Organic reach on Facebook has plummeted to only 5-6% for Pages overall. That implies that for every 100 followers you have, only 5 or 6 (or fewer) see your posts in their newsfeed. In general, today’s Facebook user foregoes browsing through their newsfeed in favor of chatting with friends and family on Messenger, locating nearby Events, participating in Groups, and viewing Live videos. Live broadcasts are four times more likely to be seen by Facebook users than pre-recorded videos.

Ads sponsored posts, and other paid marketing methods on Facebook may be an extremely successful approach to reach a huge but carefully defined audience. This can help your business by increasing reservations and earning more income.

Facebook offers a comprehensive set of tools to help you increase your reach and ensure that your advertisements are seen to the maximum extent possible. While the typical internet ad is believed to be roughly 38% successful in terms of conversion, Facebook boasts that its focused advertising is 89% effective. You may narrow down your target audience using Facebook’s features based on income, demographics, geography, historical behavior, interests, and so on.

How to develop and market on Facebook:

When developing your Facebook page, use an excellent cover photo that reflects what makes your hotel special.

Facebook allows hotels to add extra tabs so you can cross-reference other social media platforms and websites. To assist your potential consumers, learn about your service, and add different tabs to your profile menu, such as deals, rooms, maps, Facebook hotel booking, Instagram feed, TripAdvisor reviews, and so on.

You may upload a wide range of stuff on Facebook which can appeal to different types of audiences. You may include movies, create polls, run sponsored advertising campaigns, organize contests, and more.

Post several images of your hotel to help customers understand the type of trip they will be taking. Choose intriguing and noteworthy things to publish on Facebook. Use your imagination while coming up with Facebook post ideas.

Don’t be scared to publish hilarious things to make others laugh and start a dialogue. Invite individuals to offer their thoughts in the comments section because comments often generate more traffic than likes. When developing your Facebook page, use an excellent cover photo that reflects what makes your hotel special.

 

Instagram Marketing:

Instagram is the second-most logged-in social networking site for daily use, after Facebook. According to the same Pew Research research, 6 out of every 10 Instagram users log in at least once a day, and 21% log in at least once a week. Users also spend around 53 minutes each day browsing via the app. That’s a lot of Instagram time… However, it is not simply idle browsing and endearing memes.

Instagram has shown to be an effective discovery medium in the early stages of a buyer’s journey to purchase:

• On Instagram, 83% of users find new products and services.
• 81% of Instagram users actively seek out new products or services.
• 80% of Instagram users feel the app assists them in making purchasing decisions.

Influencers are most likely to attribute a large portion of this. Instagram is the most essential social media medium for influencer marketing, according to 89% of marketers. Remember that personalization is a current trend. You may humanize your marketing efforts by showing the backstage and uploading images of the people that operate your hotels, such as managers, cooks, and other staff. This allows you to develop more trusting relationships with your clients.

Furthermore, Instagram is an excellent platform for showcasing user-generated material. You should urge your visitors to use a specific hashtag to post images and share their tales. Hashtags are highly significant since they help users locate subjects of interest and make it easier to surf the site for ideas. You should investigate the most popular hashtags related to the photographs you are sharing and use them to increase visitor flow.

You should post regularly and consistently for your prospective buyers to become acquainted with your brand. Create an Instagrammable place within your hotel that is specifically built for selfies. Remember to make appropriate hashtags for that location.

Instagram users frequently pick trips just to replicate the stunning photographs and opulent experiences they see on the network. That is why you should try contacting Instagram influencers to serve as brand ambassadors.