How To Promote Your Hotel On Instagram – Part I

Instagram’s popularity has grown steadily throughout the years. Its user base and engagement rate are both growing rapidly. The photo and video sharing network is becoming recognised and used by numerous hotel sector firms, with about 1.386 billion monthly active users and close to 500 million daily active users.

Instagram, with its fundamental focus on sharing aesthetically interesting pictures, is a perfect way to attract new visitors or entice regular travellers. Among vacationers, Instagram is a popular social networking site. Up to 76% share photos from their travels. That is why, if done correctly, practically any hotel may profit from Instagram as a marketing tool!

Here are some suggestions on how to promote your business on Instagram:

Insert Hashtags:

Hashtags may help your posts get spotted, and since Instagram users use them often, there’s no reason not to utilise them in your posts. However, you must be strategic and astute in your use of them.

While you may use branded hashtags, it is also a good idea to investigate the best and most consistent Instagram hashtags and use them in your post whenever suitable.

Examine your peers’ Instagram profiles to discover what they’re applying. However, it is critical not to overdo it. According to statistics, 10-12 hashtags in a single post is the ideal number.

Post Frequently:

Keep in mind that your Instagram posts serve as a marketing strategy. They(posts) should depict the impression you wish to express about your hotel and it should stand out among others.

Instagram allows you to reach a large audience, thus it is critical to pay attention to the language that accompanies your photographs or videos. This material must be clear, valuable, and free of spelling errors. If you want to generate engagement, the material you post must be consistent not just with your brand image but also with your target clientele. Regular publishing will aid in the development of your brand.