How To Choose The Right Location For Your Hotel – Part 2
Welcome to the second part of this series where we share important tips for selecting the right location for starting your hotel. In case you missed, you can check out the first part here – Choosing The Ideal Location for Your Hotel
Guests prefer hotels that best meet their needs, even if this necessitates certain concessions. Some people choose location over all else and are ready to pay a little more; others prioritize the hotel’s facilities over the surrounding amenities, and still, others may have picked the hotel particularly to attend local events. How will you cover all of these bases? In our last post, we discussed how to find the best location for your hotel; here are some more aspects to consider.
Identify Your Hotel Appeal:
How else does a potential guest learn about a hotel outside social media, word-of-mouth, and internet directories? A visible site will be created when the outside appeal is combined with accessibility and the appropriate amount of traffic. Take notice of the signage area and the general aesthetic of the hotel.
Parking and Accessibility:
Consider how accessible the location will be to all users, customers, staff, and suppliers. How simple is it for cars to enter and exit your parking lot if you’re on a busy street? Is the location suitable for individuals with disabilities? What kinds of deliveries are you expected to get, and will your suppliers be able to bring products to your firm quickly and easily? Make certain that there is enough easy parking for both clients and staff.
Companies & Services Nearby The Location:
Examine what other companies and services are nearby from two crucial angles. First, consider if you may profit from adjacent businesses by the client traffic they produce, either because those businesses and their employees could become your customers, or because it may be more convenient and efficient for you to be their server.
Second, consider how they will improve the overall value of your workplace. Are additional stores and services that you and your workers might require easily accessible?
The Location Image & History:
What does your company’s site say about it? Make sure your location truly represents the image you want to convey, especially if you’re targeting a local area. It’s also a good idea to look into the location’s history. Consider how it has changed over time.
If you’re operating a business in a site where five others have failed, you may be starting with an insurmountable disadvantage either because there’s anything wrong with the property or because the public will believe your business will fail as well. If multiple sorts of businesses have failed there, conduct some study to see why; you must determine if the fault was with the firms or the site.
Consider Any Leasehold Work:
Consider not just the overall design, but also the kitchen space and equipment needed, menu and general idea, seating area and beverage equipment, exhaust hood systems, overall ventilation, and bathroom capacity.
If you’re on a limited budget, it might be best to seek a former hotel location that comes with existing (and functional), guest restrooms, and suitable ventilation systems.