How to Capitalize on Local Events To Increase Hotel Revenue
Events are a never-ending marketing opportunity as well as a significant source of tourism. Any skilful hotel management will use events to determine their prices and website content.
Search engines no longer accept outdated or stale material. Google, in particular, has favoured ‘fresh’ material for its search ranks during the previous five years.
This is a thorn in the side of many hotels, which don’t think they have a lot of material or the time to produce blogs and updates on a regular basis. Revenue may suffer as a result.
Nevertheless, there are always local and worldwide events on the horizon to supply new content every month of the year. Whether your hotel is in a tourist hotspot and can capitalize on large events like the Olympics, or it is smaller and relies on global occasions like Valentine’s Day, there is always something you can repurpose to create promotions, boost reservations, and make more money.
Depending on the event and what your rivals are doing, there are a few ways you may leverage an event to increase the popularity of your hotel and change your pricing.
Provide Your Visitors With Detailed Information:
Keep an eye out for forthcoming events and put details like time, venue, and location on your website. Customers that attend the event may find their way to your website and decide to arrange a stay with you. You may also alter your inventory and pricing accordingly with previous information, providing you with an advantage over the competition.
To Encourage Customers, Run Promotions and Offers:
People are known to congregate at music concerts, art exhibitions, and award ceremonies. You may take advantage of rush hour by offering themed deals that encourage people to book with your hotel for an exciting experience.
Social Media Websites:
The majority of event organizers and their fans communicate via social media platforms. You may participate by publishing information about your hotel and special deals on these sites. This will undoubtedly pique the interest of those who plan to attend. If you already have some people attending that event, include them in your postings and share photographs and videos to increase online reservations.
Plan Ahead Who You Want To Reach Out To.
Campaigns for forthcoming events that are prepared ahead of time might result in much higher bookings. Create targeted social media advertising (for example, on Facebook) and direct them to your hotel’s website. In your adverts, make sure you’re targeting the correct audience (e.g., age, gender, occupation, etc.). A critical component of such marketing is your hotel’s ability to take direct bookings online a brand website and integrated booking engine are required.
Keep Your Room Pricing And Inventory Up To Date.
Customers are likely to compare your hotel’s rates from a variety of OTAs before booking online. Check that your charges are consistent across all of your online and offline platforms. Encourage clients to book directly through your website by providing extra bonuses and freebies (you can use the offers and promotions to this effect).