How to Attract More Family Travelers To Your Hotel

Family travel is expected to grow faster than other types of travel, primarily because it provides an opportunity to reconnect with family members away from the stresses of daily life. Hotels should concentrate their efforts on attracting this sizable share of prospective business.

“Family tourism is the most significant component of the global tourist economy.”

Parents with little children frequently examine the hotel’s ambiance and make judgments based on the overall “familiar” experience. Many hotels are now focused on making it as simple as possible for parents to plan their holidays for their stay to be fun and memorable.

Many hotels advertise themselves as family-friendly and utilize many means to attract guests: images, videos, and snippets help parents make educated selections for themselves and their children. Families always come to unwind and connect; therefore, they want things to be as simple as possible yet being appealing.

Here are a few ideas for attracting and retaining loyal family customers at your hotel:

Your website should be appealing to family vacationers:

The most crucial aspect of drawing families to your property is to concentrate on your website, which serves as your storefront window to the rest of the globe. Make sure your family-friendly features are visible if you want to attract families. Because most visitors plan their visits online today, this is critical. Show off family deals or special offers. Highlight your family-friendly features and surrounding recreational spaces. Make sure your website is mobile-friendly so that it can be accessed from any device, from desktop computers to iPhones.

Emphasize Your Hotel’s Wow Factor for Families:

Families enter with a cognitive list of thoughts that may or may not be fully formed in their minds. You may surprise them by conducting research, determining what families want, and focusing entirely on them. Parents are sensitive people who prioritize their children’s well-being before their own. It’s all about making incremental adjustments and utilizing the services you currently have to position yourself as a family-friendly company, which you can then mention on your website. Here are a few ideas for surprising families and inviting them to your home:

• Kids Club– Having something interesting for their children to learn and enjoy is the most appealing aspect for families. Don’t only give a club for children under the age of four; ensure that your hotel has a high-quality, secure, and licensed by a respectable organization for all the children.
• Family-friendly collaborations– Organize some events for youngsters at your hotel where they may make friends with other children who come. This would be extremely beneficial to both the hotel and the guest.

Special offer Factor:

Entice families to visit at off-peak hours by giving unbelievable offers they can’t resist. From 2 pm to 5 pm, offer a suite upgrade, a “kids stay and dine free” offer, or a half-price gelato/sundae bar. Many individuals prefer to travel in large groups, whether with their grandparents or with other families. In such cases, it makes reasonable to provide discounts for numerous room bookings. Interconnecting rooms or having special occasion parties may also be advantageous. If this information is posted on the hotel’s website, families should be able to plan accordingly.

Examine the competitive market:

Check at other hotels in your region to see what they have to offer, but don’t forget to look further afield as well. There’s a lot of ingenuity out there for hotels that are getting innovative with their family-friendly concepts. The Ritz Carlton Lodge at Reynolds Plantation allows children to spend a day as a water scientist, the Hawks Cay Resort has a dolphin connection program, and the Mohonk Mountain House in upstate New York has a Junior Naturalist Experience.

Exceptional Captivating Customer Service:

Customer service is essential in the hospitality sector, as any hotelier will tell you. It’s critical to keep this in mind when it comes to attracting parents. Parents will still be concerned about their children’s competence throughout the journey.

Employ someone who is dedicated to taking calls and answering inquiries from parents who want to know about hotel facilities, allergy meds, babysitter services, and so on. Employees should be trained on how to communicate with families and care for youngsters while their parents are away. A concierge who can cater to all of the visitors’ requirements is a fantastic addition to any team, not just families.