How Online Review Websites Like TripAdvisor Works
TripAdvisor is a piece of travel information and booking website with reviews, images, and educational discussions about hotels and resorts all around the world. Users leave reviews for the places they’ve been to other users, so you can learn all you need to know about a hotel before booking your stay.
How does Trip Advisor Review a website?
TripAdvisor utilizes a unique algorithm to calculate hotel rank based on four attributes, Here’s a little more information on how each of those factors affects a hotel’s score.
Age of Reviews: This is a component of the process that rewards hotels for inspiring customers to post reviews and prevents hotels from being burdened with outdated reviews (especially if there is a change of management or ownership). The older the review the less weight it carries. Make sure you have new reviews coming in all the time to score on this point.
Number of Reviews: Hotels with a large number of reviews profit from having a large number of them. For example, a property with 400 largely positive ratings will outrank a property with three primarily positive reviews.
Reviews of High Quality: The experience and reputation of a reviewer are taken into account when determining the quality of a review. The program ranks this as the softest of the four traits. It computes subjective components of a review such as the number of words, completeness, and other factors.
Trip Advisor Score: The TripAdvisor score provided by the guest contributes to around 80% of the total ranking, with the other three accounting for the remaining 20% of the ranking calculation. This connection result reveals that in order to improve their TripAdvisor score, hotels must reduce the quantity of 1-, 2-, and 3-star reviews. This is due to the fact that 1-star ratings are five times more powerful than 5-star ones in affecting a property’s TripAdvisor score and ranking.
One of the most effective strategies to improve ratings is to capture visitor input in real-time before the guest leaves the property, giving your staff the opportunity to correct the problem and avoid unfavourable feedback.