How Hotels Need To Adapt Their Approach in Post Pandemic World

There are many interesting trends that are slowly emerging with the passage of time, in the post pandemic phase, in the hotel or travel industries. The key to success is to keep an open mind and monitor the changes, collect data, analyse the data to identify patterns and gain insights, and have a flexible approach.

Revaluate Strategies:

• Covid-19 impact on the economy is inevitable, many businesses and industries have faced financial difficulty, and recovery will not be homogeneous all over the world. Domestic travel is recuperating faster than international travel.

• Travel brands must revaluate their commercial approach just as years ago brands made “mobile-first shift”, travel brands must make “data-first shift” now to consider external customer data as part of their planning and forecasting activities.

• Brands must become data collectors with not only customer data but also critical inputs which give insights to traveller’s demand of how they want things in these post-pandemic times.

• Travel brands must use every source of insight they can to understand the subtle differences in guest preferences and habits, so that they can revise their strategies accordingly.

Revise Pricing Strategies:

Another major change that hotels may see could be in the pricing department. Hotels may also need to revise their pricing structures keeping in mind the changing conditions of the market.

• Travel agencies can adopt new marketing strategies and promote different offers to customers to fulfil their demands and alleviate their concerns.
• Domestic Travel is leading the travel industry nowadays which can make hoteliers promote their hotel to local communities by providing exciting offers like beach resorts, theme parks, ranches etc.
• Some hotels have been providing programs to promote business like small group travel, digital nomad and wanderlust travel, solo senior travel etc.

Hygiene & Safety Protocols:

• Covid19 has changed many aspects of the travel industry – customer new needs, behaviours and new segments have emerged which makes travel brands struggle to capitalize with legacy marketing capabilities.
• According to research 51% of Americans said they would travel more after getting vaccinated, meanwhile 31% said getting the vaccine is immaterial to the fact they wouldn’t travel until the pandemic is in control.
• Travellers expect higher standards of hygiene and cleanliness from hotels to ensure their well-being.
• Implementing technological tools like contactless interactions, mobile check-ins, check-outs, and mobile key cards can be very helpful.
• Hoteliers need to invest such futuristic tools which allow for no-touch interaction with guests, such as bio-metrics, facial recognition technology, automation tools, robotics, etc to personalize digital interactions while enabling social distancing