Hotels Need To Reassure Their Guests In Post-Covid Era
While the world is trying to get back to normalcy after Covid-19 shakeup, the hospitality industry is faced with numerous challenges. Business is no longer the same it was before the start of this pandemic. Covid-19 may have forever changed the way people travel, so hotels may also need to adapt to this new reality.
In the post-Covid era, it is important to maintain good communication with your guests at all times. You need to reassure your guests at this critical time. People are keen to get on with their life and keen on starting normal travel again, but at the same time they are immensely worried about their health and safety. They are worried about staying at a hotel because they don’t know whether the hotel is maintaining proper cleanliness or not.
As a hotel, the first and foremost step is to address this fear and anxiety among people. You need to repeatedly assure your guests that you are doing everything for the safety of the guests. You need to communicate clearly whatever steps you are taking to maintain cleanliness, hygiene and safety.
You need to communicate with the guests through every channel possible including website, social media channels, emails, brochures and flyers, phone or personal conversations, etc. You need to repeatedly reassure the people because many of them are experiencing tremendous anxiety and fear.
Intensify your hotel cleaning protocols, introduce and adhere to new cleaning standards, train your staff on maintaining cleanliness, and also teach your staff on dealing with unexpected, emergency situations like what to do when someone staying at the hotel develops or exhibits certain symptoms associated with covid-19 related infection.
By adhering to safety and cleanliness standards, and communicating about it consistently through various channels you can hope to quickly regain the business that you had previously. You need to be positive, proactive, consistent and reassure your guests about their safety! If you can manage to do this you may again see your business doing well as before!