Google Reviews Are Significant For Hotel’s Reputation and Revenue

You are not alone if you selected the 4.5-star restaurant over the 2.5-star one. According to BrightLocal research, 82 percent of users check reviews for local companies before making a decision, and 91 percent stated they were more inclined to utilize a business if it had more good evaluations. The contrary is also true: 82 percent of users said poor reviews discouraged them from doing business with a company. The precise star rating is also important; just 53% of customers would consider patronizing a service with fewer than four stars, therefore any firm must maintain a rating of four stars or higher.

Online reviews have the potential to make or damage your business. Travelers trust internet reviews just as much as they do personal recommendations.

Not all internet reviews, however, are made equal. You are most certainly receiving internet reviews from TripAdvisor, Google, Expedia, Yelp, Booking.com, and possibly Facebook. While all of this is essential, your primary goal should be to receive a big number of good reviews on your Google Business Listing.

The simple reality is that Google places a significant emphasis on reviews left In Google for your company. These ratings, in turn, have a greater impact on your ranking on Google Maps than those published on other websites. Positive Google reviews will help you rank higher on the results page. Yes, Expedia, Booking.com, TripAdvisor, and other review sites influence Google map ranks. They just do not have the same weight as evaluations placed directly on Google.

It is obvious that reviews are crucial for hotels, but it is also critical to focus your reputation management on the platform with the biggest impact. No, we’re not referring to TripAdvisor. We’re discussing Google.

With Google controlling about 87 percent of the worldwide search engine industry, it’s easy to understand why Google’s review system is continually expanding and gaining more prominence, even surpassing TripAdvisor. . Google is the market leader in search engines, and its review system is embedded into its search engine and maps. When the majority of people start looking for a local business, Google My Business includes almost everything they need to see: location, hours, phone number, website, rates, and reviews. Why seek elsewhere when all of the information is in one place?

There’s no denying that Google is a massive corporation. Not only is the corporation a technological leader, but it also has a very broad reach. People may believe that there won’t be as many phony reviews to distort ratings one way or the other because Google reviewers are verified by their Google accounts and their location service.