Few Essential Facebook Marketing Tips for Hotel Owners
Facebook can be a great source of leads for your hotel. Managing a Facebook page and regularly updating it can feel like a daunting task, but it does not have to feel so. Running ads on Facebook can also bring in some good business. Below are a few tips to get started with Facebook marketing for your hotel.
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Facebook Marketing Tips for Hoteliers
Fill complete profile information
When setting up a Facebook profile for a hotel, the first thing you need to do is to make sure that any and all information listed on this page is relevant to all channels. This means that the hotel address, phone number, email address, etc. are all up-to-date and are listed on your website, Google and other online profiles.
This is very important. Not only is it important to provide your visitors with consistent information but it is also important from a search engine perspective because search engines can recognize conflicting information and may not understand which information is correct.
Make use of Facebook’s advanced targeting options
Facebook’s targeting capabilities go far beyond the demographic process. Facebook’s targeting capabilities allow you to target a wide range of lifestyle features, such as interests, life events, behaviors, and hobbies.
Improve your visibility on Google
If you do a good job of filling in the details fields of your hotel’s Facebook page, you can get good rankings in Google search results.Think of all the keywords relevant and relevant to your destination, and take the time to position them.
You can also include your important keywords in the hashtags while publishing posts on the FB page. Be sure to include other areas in the category such as email, website, address, etc.
Publish regularly
Have you ever visited a Facebook fan page and saw the last posted item was three months ago? What feeling did it give you? When this happens , the visitor might wonder, “Is this hotel still alive?” If you didn’t publish regularly, it can leave a very bad impression upon the potential visitors, and it’s not a good way to build trust.
Promote your Facebook posts to a targeted audience
Facebook allows you to target a very specific audience through its ads by providing you a variety of filters (age, location, gender, etc.) and is surprisingly inexpensive (from 1%!).
Share video content
You can also post links from Facebook posts to YouTube videos or playlists. It is highly recommend that you upload your videos directly to your Hotel Facebook fan page. This is another great way to ensure engagement. Test it!
If you need to add subtitles, you can easily create “SRT” subtitle files with tools like Quitting or post them on YouTube, then Facebook.
Find a better time to publish
Try publishing at different times of the day and on different days of the week to see what works best. Commonly, it works very well on weekdays, after lunch or after working hours.