Here are 12 tips for hotels to entice guests to extend their bleisure (business + leisure) trips: Special Bleisure Packages: Create exclusive packages that combine business amenities (like meeting spaces and Wi-Fi) with leisure activities (like spa treatments or local tours) at a discounted rate. Flexible Check-Out Times: Offer flexible check-out options for guests who wish to extend their stay, […]
Bleisure travel—an exciting blend of business and leisure—has transformed the way people travel for work. As more professionals seek to balance work commitments with personal enjoyment, hospitality businesses must adapt to this unique demographic. Successfully managing bleisure travelers requires a nuanced approach. Here are some essential dos and don’ts to consider when handling bleisure travel guests. Do’s: 1. Do Understand […]
Bleisure travel, which combines business and leisure elements, has several distinctive characteristics. Here are some of the main characteristics discussed in detail: Mix of Business and Leisure: Definition: Bleisure travel inherently involves blending business obligations with leisure activities. This means that after attending meetings or conferences, travelers extend their stay to explore the destination. Implication: This characteristic allows travelers to […]
Bleisure travelers, who combine business and leisure during their trips, typically look for several key elements to enhance their experience: Unique Experiences: They seek opportunities to explore local culture, attractions, and cuisine. This can include tours, local events, and activities that showcase the destination’s uniqueness. Convenient Amenities: Access to business facilities, such as meeting rooms and reliable Wi-Fi, is essential. […]
Bleisure travel, which combines business trips with leisure activities, has become a significant trend in the hospitality industry. This shift is particularly important for small and medium-sized hotels, which can capitalize on the growing number of professionals seeking to blend work with relaxation. Here are several compelling reasons why bleisure travel is vital for hotels, along with the benefits specifically […]
Many first-time hotel owners fail not because of poor properties, but because they begin operations without a clear business plan. A comprehensive hotel business plan helps define financial goals, target markets, pricing strategies, operational procedures, marketing activities, staffing requirements, and long-term growth objectives. StayExpress helps inexperienced hoteliers build this foundation by providing proven systems, operational guidance, marketing support, revenue management […]
Social listening can be an excellent source of inspiration for creating highly relevant and engaging content for hotels. By closely monitoring what guests and potential customers are saying, hotels can tailor their content to meet their audience’s interests, needs, and preferences. Here’s how social listening can provide valuable content ideas: 1. Identifying Guest Interests and Preferences Popular Amenities and Services: […]
Google Alerts can be a free and effective way for hotels to track their brand mentions and perform social listening. Here’s how hotels can leverage Google Alerts for these purposes: 1. Setting Up Google Alerts Create Alerts: Go to Google Alerts and enter the terms you want to track, such as your hotel’s name, key services, or specific locations. Customize […]
Clear objectives for hotels with regards to social listening can help guide their strategy and ensure they achieve meaningful outcomes. Here are some examples: 1. Improve Customer Satisfaction Objective: Reduce the number of negative mentions related to room cleanliness by 30% over the next six months. Objective: Achieve a 90% positive sentiment score in guest feedback on social media within […]
Identifying key metrics is crucial for setting up effective social listening. Here are the key metrics hotels should consider: 1. Brand Mentions Volume of Mentions: Track the number of times your hotel is mentioned across various platforms. This helps gauge brand visibility and popularity. Share of Voice: Measure how often your hotel is mentioned compared to competitors. This can indicate […]
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