To run a boutique hotel successfully, representatives in hotel leadership roles must have a vision of what the hotel is attempting to be and what its unique value proposition (UVP) is. This is essentially an overarching marketing plan that explains to customers what makes your boutique hotel unique and better than opponents. This can only be accomplished through boutique hotel marketing […]
In this article we shall discuss things like how to create a marketing plan for a hotel, how much should hotels spend on marketing and how to build a strong online presence. Your hotel marketing strategy is an essential component of your business. You need a plan of action if you want to progress your marketing strategy ahead! It’s like […]
The effectiveness of your hotel depends heavily on your property management system (PMS). It may simplify processes, improve service to customers, and even aid with staff scheduling. But your PMS has a shelf life, just like any other piece of software. It has a limited lifespan and will run out one day. The challenge is figuring out exactly when that […]
Social media is a vital component of any hotel marketing plan. It has evolved faster than any other marketing platform in history and shows no signs of diminishing. It might be overwhelming for a hotel to build a social media presence from the bottom up. There are many social media platforms but we are here to focus on the most […]
Thousands of guests report having things taken from their hotel rooms each year. All of this anecdotal data implies that theft in hotels is a quite common occurrence. A hotel’s brand reputation takes years to establish and incidents such as theft serious undermine and ruin the efforts of many years. If a hotel’s credibility is spoiled, it may result in […]
This is continuation of this article – Simplifying digital marketing for hotels SEO: Around 2003, hotels were among the early users of SEO tactics. Back then, you could just put keywords in a non-visible tag on your site, and Google would climb up your hotel for those keywords within a few months. But times have changed, and the Google algorithm […]
Bookings are crucial to the hotel business model, but generating them necessitates a strong hotel digital marketing plan. Bookings are variable and at risk of drying up depending on the season or current events in the region. However, this danger exists for hotels that are not being marketed to their full potential. Before implementing a hotel digital marketing strategy, it […]
Despite being a relatively new trend, virtual tours have taken popularity in a variety of businesses, including real estate and luxury hotels. With visitors and clients increasingly depending on the internet to investigate holiday sites and event sites, it’s no wonder that creative and expertly-crafted hotel virtual tours have been accepted as a high-impact marketing tool for increasing bookings […]
How Many Hashtags Can You Use? Different platforms have different hashtag restrictions. Below are maximum number of hashtags allowed on the popular social media platforms: Instagram: Up to 30 hashtags on a post, and up to 10 on a Story. Facebook: No hashtag limit LinkedIn: No hashtag limit Pinterest: Up to 20 hashtags TikTok: No hashtag limit, as long as […]
Why Should Hotels Go Green? Hotels that go green cause less environmental harm, save expenses, and gain goodwill from guests. Many benefits can result from hotels going green: protection of natural resources Saving of money in the long run Causing less pollution of the environment Reduction in deforestation Minimizing ofwastage More efficient management of resources The green image of a […]
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