Building a strong brand presence on the internet and social media is no longer optional for hotels—it’s a necessity. In today’s digital-first world, travelers rely heavily on online research, reviews, and social proof before making booking decisions. A well-established online presence helps hotels gain visibility, attract direct bookings, and build trust with potential guests. Key Benefits of a Strong Online […]
Bleisure travel—a combination of business and leisure—is an increasingly popular trend among travelers. These guests often find themselves traveling for work but take advantage of the opportunity to explore and enjoy their destination. As a hotelier, catering to bleisure travelers can significantly boost your occupancy rates and customer satisfaction. Here’s a detailed guide with 17 actionable tips to provide the […]
Inexperienced hoteliers lacking a clear plan of action can face several challenges that may sabotage their business and lead to struggles. Here’s how the absence of a well-defined plan can negatively impact various aspects of a hotel’s operations: 1. Financial Instability Budget Mismanagement: Without a clear financial plan, hoteliers may overspend on initial investments and operating costs. This can lead […]
Social listening can be an excellent source of inspiration for creating highly relevant and engaging content for hotels. By closely monitoring what guests and potential customers are saying, hotels can tailor their content to meet their audience’s interests, needs, and preferences. Here’s how social listening can provide valuable content ideas: 1. Identifying Guest Interests and Preferences Popular Amenities and Services: […]
Google Alerts can be a free and effective way for hotels to track their brand mentions and perform social listening. Here’s how hotels can leverage Google Alerts for these purposes: 1. Setting Up Google Alerts Create Alerts: Go to Google Alerts and enter the terms you want to track, such as your hotel’s name, key services, or specific locations. Customize […]
Clear objectives for hotels with regards to social listening can help guide their strategy and ensure they achieve meaningful outcomes. Here are some examples: 1. Improve Customer Satisfaction Objective: Reduce the number of negative mentions related to room cleanliness by 30% over the next six months. Objective: Achieve a 90% positive sentiment score in guest feedback on social media within […]
Using social listening tools can be highly beneficial for hotels. Setting up social listening tools properly involves several steps to ensure they are effectively capturing the relevant data and providing actionable insights. Here’s a comprehensive guide for hotels: 1. Define Goals and Objectives Identify Key Metrics: Determine what you want to measure on social media, such as brand mentions, sentiment […]
Social listening can be an invaluable tool for hotels in identifying customer issues well in advance and prevent them from occurring at your hotel: 1. Identifying Customer Issues Real-Time Monitoring: By tracking social media platforms, review sites, and forums, hotels can identify real-time mentions of their brand, allowing them to quickly spot and address issues as they arise. Sentiment Analysis: […]
Staying aware of and checking the latest travel and market trends is crucial for hoteliers to strategize effectively. Here are several ways to stay informed and adapt strategies accordingly: Industry Reports and Publications: Trade Journals and Magazines: Subscribe to industry publications like Hotel Management, Hospitality Net, and Travel + Leisure for the latest news and trends. Market Research Reports: Utilize […]
Surviving tough conditions in the hotel industry requires resilience, adaptability, and strategic decision-making. Here are some tips and pointers for hotels to survive and even thrive when the going gets tough: Cost management Revenue diversification Flexible pricing strategies Direct bookings promotion Enhanced guest experience Adapted marketing tactics Employee training and support Agility and flexibility Technology investment Community engagement Strategic partnerships […]
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