Social listening can be an excellent source of inspiration for creating highly relevant and engaging content for hotels. By closely monitoring what guests and potential customers are saying, hotels can tailor their content to meet their audience’s interests, needs, and preferences. Here’s how social listening can provide valuable content ideas: 1. Identifying Guest Interests and Preferences Popular Amenities and Services: […]
Google Alerts can be a free and effective way for hotels to track their brand mentions and perform social listening. Here’s how hotels can leverage Google Alerts for these purposes: 1. Setting Up Google Alerts Create Alerts: Go to Google Alerts and enter the terms you want to track, such as your hotel’s name, key services, or specific locations. Customize […]
Clear objectives for hotels with regards to social listening can help guide their strategy and ensure they achieve meaningful outcomes. Here are some examples: 1. Improve Customer Satisfaction Objective: Reduce the number of negative mentions related to room cleanliness by 30% over the next six months. Objective: Achieve a 90% positive sentiment score in guest feedback on social media within […]
Identifying key metrics is crucial for setting up effective social listening. Here are the key metrics hotels should consider: 1. Brand Mentions Volume of Mentions: Track the number of times your hotel is mentioned across various platforms. This helps gauge brand visibility and popularity. Share of Voice: Measure how often your hotel is mentioned compared to competitors. This can indicate […]
Having a robust online presence is crucial for smaller and boutique hotels to compete effectively in the modern hospitality market. Here are ten benefits: Increased Visibility: Global Reach: An online presence allows smaller hotels to be discovered by potential guests from around the world, significantly expanding their market reach beyond the local area. 24/7 Accessibility: Your hotel is visible and […]
When hotels join a reputed franchise brand, they usually get free marketing from the brand as part of the agreement. Free marketing can be highly beneficial for hotel franchisees, providing them with exposure and opportunities to attract guests without significant financial investment. Here are ten benefits of free marketing for hotel franchisees: Increased Visibility: Free marketing tactics such as social […]
Culinary experiences engage all the senses, creating a multisensory symphony that resonates with guests on a profound level. Food serves as a gateway to culture, offering guests a taste of the destination’s heritage and traditions. Personalization is crucial in catering to guests’ unique preferences and dietary requirements. Customizable dining options showcase a commitment to guest-centric service and foster inclusivity. Ambivalence […]
Significance of Branding and Marketing for Hotels In the fiercely competitive world of hospitality, hotels vie for the attention of travelers in search of memorable experiences and comfortable accommodations. Amidst this cutthroat competition, two essential components stand out as game-changers: branding and marketing. Together, they form a dynamic duo that plays a pivotal role in the success of a hotel. […]
National and Regional Advertising Campaigns: Hotels can benefit from being featured in national and regional advertising efforts conducted by the brand, which promotes the hotel to a broader audience. Digital Marketing Initiatives: Brands often execute digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media campaigns, to increase the hotel’s online visibility and reach. Social Media […]
The Value of Joining a Hotel Franchise Brand for Marketing-Challenged Hotels For small hotels with limited budgets and little experience in marketing, joining a hotel franchise brand can be a strategic decision to enhance their competitiveness and gain a foothold in the highly competitive hospitality industry. In this article, we explore the benefits of affiliating with a well-established hotel franchise […]
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