Social listening can be an excellent source of inspiration for creating highly relevant and engaging content for hotels. By closely monitoring what guests and potential customers are saying, hotels can tailor their content to meet their audience’s interests, needs, and preferences. Here’s how social listening can provide valuable content ideas: 1. Identifying Guest Interests and Preferences Popular Amenities and Services: […]
Clear objectives for hotels with regards to social listening can help guide their strategy and ensure they achieve meaningful outcomes. Here are some examples: 1. Improve Customer Satisfaction Objective: Reduce the number of negative mentions related to room cleanliness by 30% over the next six months. Objective: Achieve a 90% positive sentiment score in guest feedback on social media within […]
Identifying key metrics is crucial for setting up effective social listening. Here are the key metrics hotels should consider: 1. Brand Mentions Volume of Mentions: Track the number of times your hotel is mentioned across various platforms. This helps gauge brand visibility and popularity. Share of Voice: Measure how often your hotel is mentioned compared to competitors. This can indicate […]
Starting a new hotel is an exciting venture, but it requires careful planning and execution to ensure success. Here are five tips to help you get started: Focus on Guest Experience: Personalization: Offer personalized services to make guests feel special. This can include personalized welcome messages, tailored room amenities, or customized local recommendations. Customer Service: Train your staff to provide […]
Significance of Branding and Marketing for Hotels In the fiercely competitive world of hospitality, hotels vie for the attention of travelers in search of memorable experiences and comfortable accommodations. Amidst this cutthroat competition, two essential components stand out as game-changers: branding and marketing. Together, they form a dynamic duo that plays a pivotal role in the success of a hotel. […]
Beyond Name and Logo: Effective hotel branding extends beyond selecting a name and logo; it involves conveying intangible values that define the business. Differentiation: Branding helps hotels stand out in the competitive market, allowing them to differentiate themselves from competitors. Lasting Impression: Branding creates a lasting impression on guests, letting them know what to expect from the hotel and its […]
Both hotel franchisors and franchisees typically share several common objectives and goals, as their success is interdependent in a franchise partnership. Some of these common goals include: Profitability: Both the franchisor and franchisee aim to operate a profitable business. The franchisor benefits from royalty fees based on the franchisee’s revenue, while the franchisee seeks to generate sufficient income to cover […]
Enhancing franchisee satisfaction and brand loyalty is crucial for the success and growth of a hotel franchise. Here are five tips to achieve this: Open and Transparent Communication: Establish a culture of open and transparent communication with franchisees. Regularly share updates, provide performance feedback, and encourage franchisees to voice their opinions and concerns. Addressing their needs promptly and honestly will […]
What are the risks and drawbacks for hoteliers in a hotel franchising model? There are several risks and drawbacks that hoteliers should consider when considering a hotel franchising model: Cost: One of the main drawbacks of hotel franchising is the cost involved. Hotel owners must typically pay a franchise fee to become a franchisee, and they may also be required to […]
This is a continuation of our series. You can find part 1 here – Influencer marketing for your hotel Finding the Right Influencers One needs to be clear on the motive of the campaign – whether it is to promote property and drive sales or drive traffic to website. Once the motive is clear the search for getting the right […]
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