A recent survey revealed how hoteliers are utilizing technology and the returns they are achieving. In collaboration with Benchmark Research Partners, the Hotel Technology 2022 study asked more than 100 hoteliers from a variety of positions and brands to answer questions about their experiences with technology. Everyone at an NYU Hospitality Investment conference appeared to desire more technology. Results […]
One of the most critical aspects of a successful hotel and a positive guest experience is having optimized hotel operations systems. Guests have increasingly high expectations and demand a faultless experience at a hotel. Improving operational efficiency is critical to increasing visitor happiness. Hotel operations employees are critical to client satisfaction. “A hotel’s success is just as good as its […]
Any Hotelier would like to drive direct hotel reservations through their website. In order to increase direct bookings, you should first try and get as many visitors to your website as possible. Let us discuss how to increase visitors to your hotel website. There will be a series of articles on this topic, wherein we shall share tips and info […]
To survive, the hotel sector must change rapidly. This is the warning issued in the wake of recent research revealing that 63% of hotel operators do not think their company has invested sufficiently in digitalization. Based on a study of over 4,000 hospitality locations, the new research advises hospitality firms to act immediately and use digital transformation to support labor […]
Publishing regular blog posts in an excellent way to generate targeted traffic to your hotel website, and can lead to increase in room bookings and hotel business growth. In this article let us discuss a simple technique to get the maximum benefit of each blog post that you publish. There is well known saying among book writers, which goes something […]
This is a continuation of the series of posts on Twitter marketing tips for hoteliers. If you didn’t read the first part of this series you can do so now by clicking here – Powerful Twitter Marketing Part I Use certifications, accomplishments, references, etc. The main intent of your Twitter profile is to make yourself look like an expert or […]
Social media marketing is something that everybody is doing nowadays. Every small and big business wants to jump on the bandwagon to grow their brand presence on social networks. However there are certain mistakes you need to avoid while doing social media marketing for your hotel. Social Media Marketing Mistakes to Avoid for Hotels Ignore comments from your […]
Twitter is a powerful social networking tool and search engine for getting latest information about any topic in any industry. Whether you are looking for the latest global news or updates on the companies and businesses you care about – Twitter is the ideal place to go. Marketing on Twitter can be beneficial to increase brand awareness, gain more followers, promote […]
Every business these days needs to pay due importance to digital marketing. No business can afford to totally ignore it. Many hotels have been seen to be lax in this area. There are many hotels which are still not on social media or other online platforms. This is to their own peril. Why are most hotels hesitant to building their […]
Till recently many smaller or medium sized hotels did not even have a website. Most hotel owners would not bother about getting a website developed as they felt it was a waste of time and money. This has changed a lot in the past few years. Now you can see every small, medium and big hotel rushing to get a […]
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