Boutique Hotel Marketing Plan
To run a boutique hotel successfully, representatives in hotel leadership roles must have a vision of what the hotel is attempting to be and what its unique value proposition (UVP) is. This is essentially an overarching marketing plan that explains to customers what makes your boutique hotel unique and better than opponents. This can only be accomplished through boutique hotel marketing and branding.
Boutique hotels can target more particular consumer demographics with their marketing activities. This may be accomplished, for example, by implementing a content marketing plan that addresses hotel-related topics. Furthermore, search engine optimization (SEO) can assist a boutique hotel in ranking high on search engine results pages for certain phrases related to the hotel’s theme or distinctive attributes.
Some Marketing Tips For Boutique Hotels To Increase Revenue and Brand Awareness:
- Strive for five-star reviews; this is critical for acquiring new consumers and sustaining long-term success.
- Build relationships and always provide service with a personal touch – share this on social media to increase FOMO (fear of missing out).
- Allow your compassion to shine through – the degree of care displayed at your luxury hotel should be genuine, not just to your visitors but also to your workers. This will develop online momentum for your company while also creating a favorable atmosphere.
- Present your uniqueness at every chance – boutique properties are often one-of-a-kind, therefore emphasize this whenever possible.
- Take advantage of user-generated material – your guests will want to share their fantastic experiences, and you can help by encouraging them to utilize hashtags and location tags, as well as participate in any discussions brought your way.