A Few Important Social Media Strategies For Hotels
For promotion and advertisement, social media is one of the most important tools in any hotel’s marketing strategy. Social media may give your business unprecedented exposure. As a hotel provider, you may use numerous social platforms to advertise your property’s features and services, as well as connect with clients and prospective visitors. These platforms also enable you to portray your hotel as an experience rather than merely a location to stay the night.
Hotel companies may engage directly with clients through social media platforms, allowing them to create positive social relationships with them. Because the hotel business provides a very personal experience that naturally encourages individuals to share and search for inspiring photographs, videos, travel hashtags, and testimonials, social media is an excellent platform to share and promote rich content.
Social Media Strategies For Hotels: Establish Strong Relationships with Local Restaurants and Tourist Attractions:
Hotels that collaborate with local eateries and tourist attractions have a better chance of generating hotel reservations through social media marketing.
Restaurants are ideal partners for promoting your hotel’s brand. Local eateries frequently understand the demands of travelers and can help those looking for the perfect holiday find the best hotels with outstanding service and amenities.
Again, tourists and visitors looking for a holiday place in a new city or country are likely to spend their free time exploring the most popular resorts and leisure parks. Many tourists desire a luxurious, safe, and comfortable place to stay after a long day of fun and adventure. Thus, collaborating with tourist attractions while developing social media campaigns allows your hotel to be the first point of contact for accommodation and services.
Tip#1: At least once a week, play the role of a hotel concierge. Post a snapshot of a popular or fascinating local tourist location that your possible hotel guests could appreciate on Instagram, Facebook, Twitter, and Pinterest. To provide due recognition, be sure to include the restaurant or tourist destination in your text and photo. This will help to enhance the bond between your brands.
Customized Social Media Marketing Strategies by Platform:
According to statistics, 56% of customers use social media to find products and services that meet their needs. Furthermore, organizations with a strong social media presence get the trust of 82% of customers. With these data points in mind, it is evident that social media marketing strategies for your hotel should be prioritized.
For example, 52% of Facebook users learn about hotels and other travel firms by looking at photos of their family and friends. Keeping this fact in mind, consider including photographs and albums of your hotel and services along with relevant hashtags. As a result, interested clients may come across your Facebook images and visit your website, consider your hotel, and make a reservation.
It’s no surprise that Instagram users enjoy both photographs and videos. Post images and videos of your rooms, restaurant, spa, and events to share your adventures.
Tip#2:
When analyzing social media marketing strategies for hotels, another crucial factor to consider is gender. Women are more engaged on social media than males, and women are frequently in charge of organizing trip plans and reserving hotel rooms. Maintaining a strong presence on Facebook, Twitter, Instagram, and Pinterest by publishing material relevant to women is an important component of your hotel’s social media marketing plan. It is also critical to include women in your material. Consider launching a Women’s History Month campaign to honor female entrepreneurs, or spotlighting women at your hotel who constantly go above and beyond.
Holiday and Seasonal Promotions on Social Media:
Another good social media strategy for hotels is approaching for improving patronage and revenue is to organize holiday and seasonal promotions. Creating campaigns around holidays like Christmas and Hanukkah, as well as long weekends like Labor Day, reflects your hotel’s joyful attitude while promoting awareness of any linked events or incentives.
Social Media Strategies For Hotels Tip#3:
Consider marketing your hotel spa at Mother’s Day and Father’s Day brunch to increase awareness of your services. Don’t forget to use the hashtags #MothersDay and #FathersDay!
Engage With Your Target Audience And Learn From TripAdvisor and Google Reviews:
Responding to good and negative hotel reviews on Google and TripAdvisor is a good approach to boosting hotel reservations. This essential hotel tip helps you to connect with guests on an emotional level and explain how you make things right.
Social Media Strategies For Hotels Tip#4:
You must design a response plan to respond to comments in a professional yet honest manner. Prospects reading evaluations about your hotel will recognize your proactiveness and may be keen to book a room and explore your services as a result.
Whether your hotel reviews are good or bad, they may provide you with a lot of information about your hotel, employees, and services. When you read and respond to these evaluations, make a note of what people like about your hotel and where you might improve.