Effects of Franchising on Hotel’s Business – Maryland, USA

If you are running a hotel, there may have been times which got you thinking whether to continue running it yourself or joining a franchise. There are pros and cons of both paths – whether you continue independently running the hotel or join a franchise. There are various factors which need to be taken into consideration for making the final decision. In this article let us discuss a few benefits of joining hotel franchise, so that you can be in a better position to decide.

Established Brand
One of the biggest reasons why hotels join a brand is of course for the brand name. Your hotel would get instant recognition. If you try to build your own reputation you will have to work extra hard and start from scratch to build a solid reputation for yourself in the market. However when you join a brand, all the hard work is cut down as the brand has done the years of hard work to build a reputation for itself. You can start reaping the benefits and fruits of that work.

Customer Base
There may be thousands of people worldwide who only prefer to stay at hotels of a particular brand. So you can tap into this existing customer base that a brand has built over the years. Whenever such people visit a location where your hotel is situated they are very likely to stay at your property because you come under that brand’s flag. You don’t have to build a customer base from scratch if you join a popular hotel franchise.

Customer Trust
People these days prefer to stay at known hotels because they trust these hotels would adhere to basic levels of safety, hygiene and quality standards. The same cannot be said of an anonymous hotel. Even if you take perfect measures of safety, security and hygiene in your independent hotel, a new guest who has not stayed with you before may not know about it. Hence it will be difficult for people to really trust your hotel’s adherence to standards when they don’t know you.

However when you associate with a brand, people will naturally assume that your hotel too maintains the quality standards which the brand requires of you. It will be easier for people to trust your hotel. This way you can easily gain the trust of guests.

Competitive Advantage
When you open a new hotel in a locality there may be other established hotels in the vicinity. Since these hotels have been from a longer duration they may have established a name for themselves and may have some loyal, regular customers. Competing with these hotels on your own may be hard work and can take lot of years before your hotel comes up to their level in the market. However by joining a well-established brand you can instantly level the playing field and give good competition to them even if your hotel is relatively new.

Conclusion
With all these advantages it makes sense for many independent hotels to seriously consider joining a franchise brand. The question is which one to join among the many out there. We suggest that you explore more about our brand, Stay Express, and its amazing benefits. Other brands may charge you huge sums of money while our rates are very reasonable. Any medium or large hotel can easily afford joining us. We have some good things to offer which you can find here – Best Hotel Franchising

Hotel Franchising Maryland, USA
We are looking for heavy expansion in the state of Maryland as we already have good brand presence here. We welcome hoteliers from different cities and places of Maryland including Baltimore, Columbia, Germanntown, Silver Spring, Frederick, Waldorf, Glen Burnie, Gaithersburg, etc