How Independent Hotels Can Benefit From Joining a Franchise in Idaho

Independent hotels can benefit greatly by joining a good franchise brand. When they join a brand they can avail several benefits that may not be available to them when they are alone. Let us list a few benefits below.

1. Greater marketing power – How much marketing can an independent hotel do on its own? After all it will definitely have lesser budget than a big brand. An independent hotel would not be able to run big budget advertisements on major media platforms whereas a brand may be able to spend thousands or even millions of dollars on traditional as well as online advertising.

2. Access to resources – A brand may provide huge number of resources that a small or medium sized independent hotel may not be able to afford. For example, Stay Express brand offers a complete hospitality management software solution to its partners which includes PMS, booking engine, GDS/IDS connections to over 650,000 travel agents and over 2000 online travel agents. An independent hotel would have to spend lot of money in order to get those kind of resources on its own.

3. Expertise and experience – An independent hotel may have limited experience and industry know-how. The owner of the hotel may have been running the hotel from just a few years. The hired manager may have few more additional years of experience. If you combine the experience of the owner and the management team you may still have insufficient amount of experience and industry exposure.

As the hotel business is quite challenging, there is a need for great amount of knowledge and experience to handle various kinds of challenges and difficulties that may come up from time to time. As such you may need vast amounts of experience in order to guide you through the rough waters. This is where the brand’s assistance, support and training may come in handy.

4. Staff training – Another big benefit which is often overlooked or under-estimated is the staff training that a brand may provide its partners. If the hotel would like to hire professional trainers to train its staff it could cost hundreds or thousands of dollars. However the same kind of training may be available to the hotel free or at lower cost when it joins a reputed brand.

5. Fame and recognition – An independent hotel may have built up its name and reputation locally in the area it is located in. However when it joins a famous brand, the reputation of the hotel might soar even higher and it may become even more famous without extra efforts on its part. This is because brands spend lot of money to build a reputation for themselves in the market. The hotels which are part of the chain may directly or indirectly benefit from this reputation.

If you are an independent hotel owner who would like to take the leap and join a fair franchise brand that does not cost an arm and a leg, check out Stay Express. It is an SBA approved brand which offers lot of value and benefits to its partners and charges reasonable money unlike other giant brands whose prices are usually over the roof! Visit us at – Hotel Franchising USA

We are looking to further expand our operations in various states of USA and outside the country. We are specially inviting applications from the states of Idaho.

Any hotel owner from any city of Idaho including Boise, Nampa, Meridian, Idaho Falls, Pocatello, Caldwell and other locations are welcome.