Hotel Marketing
How Hotels Can Entice Bleisure Travelers to Extend Their Trip – 12 Useful Tips
Here are 12 tips for hotels to entice guests to extend their bleisure (business + leisure) trips:
- Special Bleisure Packages: Create exclusive packages that combine business amenities (like meeting spaces and Wi-Fi) with leisure activities (like spa treatments or local tours) at a discounted rate.
- Flexible Check-Out Times: Offer flexible check-out options for guests who wish to extend their stay, allowing them to enjoy leisure activities without the rush.
- Complimentary Upgrades: Provide complimentary room upgrades for guests who extend their stay, enhancing their comfort and encouraging them to enjoy more leisure time.
- Local Experience Recommendations: Curate and promote local experiences, attractions, and dining options tailored to business travelers, making it easier for them to explore during their downtime.
- Networking Events: Host networking events or mixers for business travelers, allowing them to connect with other professionals while also enjoying leisure activities.
- Loyalty Program Incentives: Enhance your loyalty program by offering bonus points or perks for guests who choose to extend their stays, rewarding them for their flexibility.
- Discounted Leisure Activities: Partner with local attractions or service providers to offer discounted tickets or experiences exclusively for hotel guests.
- On-Site Leisure Amenities: Invest in on-site leisure amenities such as a fitness center, pool, or rooftop bar to provide guests with convenient ways to unwind after business hours.
- Promotional Emails and Reminders: Send targeted emails to business guests during their stay, highlighting the benefits of extending their trip with special offers and local events happening in the area.
- Personalized Itineraries: Offer personalized itinerary planning services that help guests discover activities or attractions they might enjoy based on their interests and schedules.
- Extended Stay Discounts: Provide discounts specifically for guests who book additional nights beyond their business commitments, making it financially appealing.
- Family-Friendly Options: Cater to guests traveling with family by offering family-friendly amenities or packages that encourage longer stays, such as kids’ activities or family suite options.
By implementing these strategies, hotels can create an inviting environment that encourages business travelers to extend their trips for leisure, benefiting both the guests and the hotel’s revenue
Staff Writer
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