How To Market A Hotel During Off-Season

The natural ebb and flow of occupancy are one of the most difficult obstacles to overcome in the hospitality sector. Almost all hotels have low seasons, whether it’s because of travel trends or just because it’s midweek. It is critical to smooth out the inevitable ups and downs of your occupancy to improve income.

Determine your low occupancy days and weeks and adjust your hotel marketing strategy accordingly.
Take use of metasearch and search engine optimization. You may improve your search engine rating and accessibility by applying efficient SEO tactics such as keyword placement and following meta criteria. You may also help your SEO by including a blog that covers local events and activities.
Create packages for local attractions and activities. You may progressively raise your occupancy by giving off-season or midweek discounts, publicizing lesser-known activities, and emphasizing the benefits of going during these periods.

Use loyalty programs to keep people coming back. [link to guest loyalty post] [addcnt]